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Veteran Wine Professional Peter Burrow Appointed President of Evolution Fine Wines

Posted on January 29, 2015

Peter Burrow, one of British Columbia’s most accomplished wine professionals and wine educators, has been appointed President of Evolution Fine Wines, a distributor in British Columbia and Alberta of hand-selected, artisan wines from across the globe.

Prior to joining Evolution Fine Wines, Burrow headed Business Development for Icon Wine and Spirits, acted as Western Canadian Portfolio manager for Saverio Schiralli Wine Agency and was Vice President of Sales and Marketing Canada for Palandri Western Australia Wines. Burrow is a charter member of the British Columbia Society of Wine Educators and has taught numerous wine classes throughout the region.

As the new president of Evolution Fine Wines, Burrow will work directly with Principal, Ray Signorello to oversee all operations from business development and sales and marketing to personnel and compliance management. He will oversee a portfolio of artisan wine from around the world that includes Champagne, Napa Valley Cabernet Sauvignon, Sauvignon Blanc from the Loire Valley, Provence Rose´, Brunello di Montalcino as well as a number of other wines and wineries from many classic regions of production.

“Peter is the right person to head up a distribution company focused on a diverse selection of unique wines from a variety of regions around the world,” noted proprietor Ray Signorello. “His background as an educator, his key insights into the changing Canadian wine market, as well as his nearly 30 years of experience working in various aspects of the Canadian wine and hospitality industry mark Peter as the perfect appointment for this position.

Evolution Fine Wines was founded by Ray Signorello to bring unique, high quality wines to Western Canada. Evolution Wines maintains close relationships directly with the winemakers of the various estates it represents and brings to the proprietors, collectors and retailers of fine wine in the Western Canadian region. For more information about Evolution Wines see

Region: British Columbia
Job Function: Sales/Marketing

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