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Paul Bochniak Joins Dalla Terra Winery Direct as South Central Regional Manager

Posted on August 12, 2013

Dalla Terra Winery Direct founder and chairman Brian Larky, along with president Dave Holt, announced today that Paul Bochniak has joined the sales team as south central regional manager. In his new position, which begins on Aug. 19, Bochniak will be responsible for overseeing the south central regional territory in the states of Texas, Louisiana, Ohio, Kentucky, Oklahoma and Arkansas.

"We are thrilled to welcome Paul Bochniak to the Dalla Terra team. His extensive experience in the industry, partnered with his proven success in sales, will make him a great fit for our team," said Larky.

Based in Dallas, Bochniak brings with him an impressive background of over 23 years in the fine wine industry. Bochniak began his career at Austin Wine Merchant, one of Austin's leading wine shops, before moving to Chicago and holding positions as key account sales representative at Direct Wine and Vin Divino. In 2001, he relocated back to Texas and joined the sales team at Prestige Wine Cellars, a leading independent Texas wine wholesaler. In 2006, he helped to launch Avante Beverages and was involved in all aspects of building the portfolio and expanding the business.

About Dalla Terra Winery Direct

The Dalla Terra Winery Direct® roster reads like a who's who of some of the most esteemed family-owned wineries in Italy. Each producer has played a major role in the significant strides Italy has made over the last twenty years in improving the quality of its wines. Dalla Terra Winery Direct® is changing the nature of the wine importing and distribution business. The company's unique business model skips national importer level in the three-tier distribution system, allowing U.S. distributors to buy directly from the producer. Dalla Terra's business model offers a more efficient, economical and consumer-friendly way of shipping, distributing and marketing wine, eliminating on average 20 to 25 percent in markups on each bottle. While Dalla Terra's services are sought after by winemakers all over Italy because of the company's economically competitive edge, producers are also attracted by the company's commitment to highlighting individuality by choosing to work with only a few top producers from each wine-growing region in Italy. Larky considers each of the producers he works with part of a roundtable on innovation and quality, at which each producer has a voice. In 2009, Wine Enthusiast nominated Dalla Terra for Importer of the Year for its annual Wine Star Awards. On January 24, 2011, Larky was inducted into the Italian Trade Commission's Wines of Italy Hall of Fame at the opening reception for Vino 2011 at the Waldorf Astoria Hotel in New York, NY. This marks the highest level of distinction presented by the Italian government to wine industry leaders. In 2013, Tascante, a new label from the Mount Etna region of Sicily joined the Dalla Terra portfolio. For more information on Dalla Terra and the wineries they work with, go to or call 707-259-5405.

Job Function: Sales/Marketing

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