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Dickson Lew joins Bouchaine Vineyards as Western Regional Sales Manager

Posted on May 08, 2012

Greg Gauthier, Vice President of Wine Production & Sales, is delighted to announce that industry veteran Dickson Lew will lead West Coast regional sales for Bouchaine Vineyards.

Mr. Lew, a Southern California native, grew up in his family’s grocery business. He began his wine career with Christian Brothers Winery in Southern California and was quickly promoted to Hawaii State Manager. Dickson then was recruited by Premier Wine Merchants and became their District Manager, overseeing fine wine and cognac sales for Southern California, Hawaii and Nevada. He rose to prominence through his 20 year sales and management career with Rodney Strong Wine Estates, representing Rodney Strong Wines, Sonoma Vineyards, and Davis Bynum Vineyards. Dickson’s sales influence stretched from Southwest Regional VP, where he managed Southern California, Hawaii, Arizona, New Mexico, Texas, Kansas, Oklahoma and Arkansas, to the entire Southern region, ranging from Hawaii to Florida. Most recently, he was Vice President of California, Hawaii, and the Pacific Northwest. While at Rodney Strong, Dickson managed in excess of $25 million in annual gross sales.

Mr. Lew believes “in treating others with respect and enjoying life to the fullest with family and friends. Coming to Bouchaine and working with longtime colleague Greg Gauthier is the perfect opportunity to bring my sales acumen to a family-owned company. It’s like coming home.” He holds a Level 1 certification from the Court of Master Sommeliers. Gauthier said, “We’re incredibly fortunate to add Dickson and his considerable expertise to Bouchaine. I know that his vast connections will work magic in our Western markets.”

Dickson is married with two married children, two beautiful grandchildren, and family dog “Empress.”

About Bouchaine Vineyards

Bouchaine Vineyards was purchased by Gerret and Tatiana Copeland in 1981 and has become the cornerstone of grape growing and winemaking in the Carneros AVA of Napa Valley. To increase their commitment to making extraordinary wines, in 2002 they hired the dynamic team of Michael Richmond and Greg Gauthier. Greg and Michael each brought more than 25 years of expertise to the historic property, from Michael’s founding of Acacia Winery to their managing roles at Chalone Wine Group.

Bouchaine continues today to apply common-sense sustainable practices to making interesting, layered wines with sensual delight. They follow three simple tenets: first, do no harm; second, be a good neighbor; and third, make the best, varietally correct, complex, and sophisticated Chardonnays and all things Pinot. Winemaking at Bouchaine is now a fusion of a seasoned veteran and an innovative student of enology and viticulture, Associate Winemaker Andrew Brooks. Their wines beautifully embody Michael’s - and Pinot Noir’s - elusive goal of “blending with power and full flavor without sacrificing the ethereal perfume that is Pinot.” For more information, please visit

Job Function: Sales/Marketing

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