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Off-Premise Wine Sales Increase 3.1 Percent Through May

The over-$20 price segment continues to lead growth in wine sales
June 14, 2011

Off-premise wine sales data increased 3.1 percent from the same period of the previous year in the 4 weeks ending May 28, 2011, according to The Nielsen Company-tracked data. In the 13 weeks ending during the same period, wine sales increased 3.7 percent.

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Domestic wine sales increased 4.8 percent while imported wine sales fell 1.1 percent in the 4 weeks ending May 28. In case volume during that same period, domestic wines increased 3.3 percent while imported case volume fell 1.4 percent.

In the 4 weeks ending May 28, wine sales had good growth in the over-$20, $15 to $19.99 and $9 to $11.99 price segments. In the over-$20 segment, wine sales grew 8.6 percent during that period; sales for the $15 to $19.99 segment grew 8.5 percent and the $9 to $11.99 segment increased 8.3 percent in sales. In the 13 weeks ending May 28, the over-$20 segment grew 12.5 percent and both the $15 to $19.99 and $9 to $11.99 segment grew 9.1 percent. Wine sales in the $0 to $2.99 and $6 to $8.99 price segments continued to fall.

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