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WITS 2018: The Data That Really Matters to Your Winery

Join hundreds of winery IT, data and DTC professionals on August 21, 2018 for a review of the latest technology trends and solutions.
August 08, 2018

 NAPA, CA – ‘Big Data’ sets are available and are touted as tools to help you better understand your product, your company and your customer, but using that data can sometimes feel a bit daunting. Yes, all this data is available but what are you supposed to do with it? Find out more about the data that is available to wineries—where it comes from, what you can use it for, and whether you really need it or not—at the Wine Industry Technology Symposium.

Wine Business Monthly is pleased to announce the session lineup for the data track at the 2018 Wine Industry Technology Symposium (WITS), the only conference for winery professionals who implement technology solutions or analyze sakes data. WITS 2018 will be held August 21, 2018 at the Napa Valley Marriott.

The Data That Matters: What Data is Available and How It’s Used to Make Decisions
Ian Monat, senior business performance analyst, Moet Hennessy – Moderator
Kristina Gerren, manager of sales and marketing analytics, Foley Family Wines
Andrew Milanez, vice president, Zepponi & Co.
Brian Lechner, vice president – group client director, Nielsen Research

With a number of sources of sales data available to you, how do you determine which data sets are the most helpful to you and your brands? How can this data be used to effectively benchmark a brand’s performance against a competitor’s? This session will look at all the available source of sales information and discuss how to determine what’s really necessary for your sales teams, as well as how to process that data and make it accessible and useful to the various executives in your business. Learn some of the best ways to maintain, organize and build safeguards to keep your three-tier and direct-to-consumer data clean and useful.

The Future of Data: SipSource Brings High-quality Distributor Data to the Winery
Thomas McDevitt, Southern Glazer's Wine & Spirits
For decades, wineries have had to settle for monthly depletions data that focused solely on total sales. With the launch of SipSource, wineries are now able to receive aggregated data that provides a highly accurate picture of wine sales in the United States, from grocery to liquor store, restaurant to wine bar, straight from the country’s largest distributors. Thomas McDevitt will walk attendees through the creation of SipSource, the information it provides and more. What does this mean for wineries now that they can access better data about what wine is sold?

Data Exchanges and Effective Reporting: How to Make Sense of Invoice-level Data
Abbott Wolfe, vice president of commercial growth, Copper Cane Wines & Provisions
Invoice-level data can be incredibly powerful and is a great tool in sales management and planning because it lets a winery handle sales the same way a wholesaler or distributor would. This session will explore ways in which to manage this “firehose” of data with tools that will help you process an enormous amount of information as well as best practices to clean up and manage your winery’s existing database to successfully incorporate this new data.

Price Monitoring and Measurement for the Small- to Mid-sized Winery
Jackie Wood, product manager, Gomberg, Fredrikson & Associates
For small and mid-sized wineries with three-tier distribution costly and extensive pricing tools aren’t an option—but there is good news. New, affordable price monitoring tools have reached the market, giving wineries of all sizes the opportunity to better monitor and measure pricing performance in both the retail and wholesale markets. This session will provide attendees a viable option for pricing tools.

For more information on the Wine Industry Technology Symposium, including a full program, tradeshow vendor and sponsor list, and to register, please visit

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