- Homepage for the Wine Industry

WITS 2018: Advertising Software, Data Decisions and Building an Effective Website

Join hundreds of winery IT, data and DTC professionals on August 21, 2018 for a review of the latest technology trends and solutions.
by Press Release
August 01, 2018

 NAPA, CA – Direct-to-consumer professionals know that it’s not just enough to be hospitable in a tasting room—to make a DTC sales model work, there are number of technologies to help you reach more customers in a more effective way. Wine Business Monthly is pleased to announce the session lineup for the direct-to-consumer track at the 2018 Wine Industry Technology Symposium (WITS), the only conference for winery professionals who implement technology solutions or analyze sakes data. WITS 2018 will be held August 21, 2018 at the Napa Valley Marriott.

Here is the DTC-professional tailored session lineup.

The Digital Advertising Renaissance
Jeff Zappelli, general manager, WALT Wines – Moderator
Ingrid Cheng, DTC
 senior marketing manager, Treasury Wine Estates
Raquel Royers, associate manager, digital marketing, Trinchero Family Estates
Caleb Cavazos, digital marketing manager, HALL Wines

We’re taking a hard look at the new software that allows you to understand and activate an essential advertising tool. Solutions are available to let you re-target, trace and automate a functioning digital advertising strategy. This is not a review of your social media marketing best practices, but rather a review of digital advertising tools, something wineries of all sizes working under all sales channels need to consider the benefits of.

Automating Your Search Engine Optimization
Misty Roudebush Cain, director, direct-to-consumer and marketing, St. Supery
Rhonda Motil, vice president of marketing, J. Lohr Vineyards & Wines

There are new technologies that help automate daily tasks and run analytic reports on your search engine optimization efforts, which will help drive traffic to your website and tasting room. How do you implement and use these systems to your advantage? What solutions are available to help you move to the top of Google’s search and, more importantly, understand whether your efforts are resonating with your online viewers?

Data-Smart Selling Decisions: Using a 360-view of the Customer to Boost Sales
Lesley Berglund, co-founder and chairman, WISE Academy
John Musto, sales analyst, Ridge Vineyards

Dana Vivier, vice president of strategic planning, Far Niente Winery
Your CRM gathers data for you, but what do you do with it? This session will look at best practices in collecting, analyzing and presenting customer data to your sales teams, not just in the tasting room but at the retailer as well.

Building the Right Software Suite for a Fully-functional and Sales-enticing Website
Melissa Lynch, general manager, ambassador program, Boisset Collection – Moderator
Vicky Farrow, proprietor, Amista Vineyards
Tanya Zumach, digital strategy manager, Argyle Winery

From CRM to website, shopping cart to reservation software, there are a number of solutions for wineries to consider. This year, new all-encompassing solutions have hit the market as well that allow you to build a website that acts a sales tool. What are they and which is the right platform for you? How do you make separate solutions, like your reservation and POS softwares, play nice?

For more information on the Wine Industry Technology Symposium, including a full program, tradeshow vendor and sponsor list, and to register, please visit

Copyright© 1994-2018 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.