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Sonoma Valley Cannabis Enthusiasts Formed

Steering Committee Launches Group to Support and Advocate for Sonoma Valley-Grown Cannabis and Products - June 14 Membership Meeting Announced
May 15, 2018

Sonoma, CA. – With a flurry of raised hands, the Sonoma Valley Cannabis Enthusiasts (SVCE) was born on March 21, 2018. The founding steering committee consists of world-renowned Sonoma Valley organic farmers Sam Coturri and Phil Coturri; biodynamic leader and Glentucky Family Farm, founder Mike Benziger; Sonoma Valley florist and farmer Natasha Drengson; Erich Pearson, founder of SPARC; growers Sean Kelley and Joey Ereñeta of Terra Luna Farms; Glen Ellen Star restaurateur Erinn Weiswasser; and Sonoma PR man and farmer Michael Coats.

The goal is to have Sonoma Valley cannabis be among the most distinctive and unique flower from Northern California with an established terroir and a reputation for improving the environment. Protecting small growers, influencing cannabis policy, and supporting local charities are part of the mission.

A general meeting is set for June 14, 3-4:30pm on the back patio of Sonoma Grille in Sonoma to welcome all interested enthusiasts. Plans call for the group, which is similar to a vintners and growers organization, to promote the high quality cannabis coming from the Valley and adjacent locations such as Moon Mountain and Sonoma Mountain. The SVCE will create the conditions in which Sonoma Valley cannabis is recognized for its best practices and cleanliness from artificial chemicals and additives, and provide support services for cannabis business in the Valley.

SVCE aims to partner with local food, wine, and entertainment businesses to promote the cannabis industry in Sonoma Valley.

Contact: Michael Coats (707) 935 6203 or

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