WITS: How to Avoid a Data Breach
"If a winery accepts credit cards, they are also accepting the responsibility of keeping that customer’s information safe," Mary-Colleen Tinney wrote in an article on credit card security published in Wine Business Monthly (September 2013). Credit card security is a growing concern for both consumers and businesses as technology continues to advance and more purchases are made online. This makes it even more important for wineries to be Payment Card Industry Security Standards Council (PCI) compliant, and avoid data breaches that could put them out of business.
"Not only is their business reputation at risk but so is their financial health: merchants that are found to be the source of a credit card data breach are liable for financial damages that could cost the merchant tens of thousands of dollars or more," Tinney wrote in WBM.
To help wineries stay current with PCI compliance, Richard Rice, Information Security Architect with WaveStrong, Inc., will discuss security trends and data protection at the upcoming Wine Industry Technology Symposium (WITS) on June 25 at the Napa Valley Marriott. Rice has more than 14 years of experience in network security infrastructure architecture, design, deployment, and security.
This is both an important and timely topic as shown by the recent data breach in late May involving Patz and Hall winery and its third-party provider Missing Link Networks. According to The Legal Examiner, both companies "failed to follow the appropriate laws and industry standards necessary to protect vital financial information."
For more on PCI compliance, see "PCI Compliance: Are You Putting Your Business at Risk of a Credit Card Data Breach?" in the September 2013 issue of Wine Business Monthly. Also see: Why Target's Data Breach Should be a Warning to the Wine Industry.
The Wine Industry Technology Symposium (WITS) was created in 2005 by a group of wine industry and technology professionals. The purpose of WITS is to address the unique information technology and services needs of the wine industry. WITS is dedicated to bringing the world's leading wine industry professionals together with some of the world's leading technology experts to foster learning and discussion. Panels of experts will discuss specific examples and case studies. For more information, visit http://wineindustrytechnologysymposium.com.