Portuguese Wine Sales Continues to See Strong Growth in 2014
Based on recent ViniPortugal data, Wines of Portugal have announced another strong semester of export growth in the U.S. market, with a 19.1 percent increase in the first half of 2014 (January-June) compared to the same period in 2013. Sales of Portuguese table wines (excluding port wine) improved to €15.47 million ($19.5 million at 10/1/14), up from €12.99 million ($16.29 million at 9/31/13) during the first half of the year prior, a clear reflection of the growing consumer interest in Portugal’s unique varieties and masterful blends.
In March of 2012, Wines of Portugal (www.winesofportugal.com) launched a $2.4 million campaign to promote Portuguese wines in the U.S. The campaign’s efforts, led by Wines of Portugal marketing director Nuno Vale and his team, seem to have paid off nicely, with sales increasing by double digits (average 15 percent per year) over the two full years of the program. “Wines of Portugal are extremely pleased with the consistent growth of the Portuguese wine category in the United States since the launch,” said Nuno Vale. “Based on the positive feedback received from trade and press over the past year, we are confident that consumers will want to further explore the incredible diversity of Portugal’s many premium offerings as awareness grows.”
With Portugal’s export volumes to the U.S. also continuing to climb – up 21 percent for the first half of 2014, volume sales of Portuguese wines saw an increase from 5.37 million liters in the first half of 2013 to 6.51 million liters during the same period of 2014.
Wines of Portugal Annucal Grand Tastings Come to NYC and Boston in October
Wines of Portugal cordially invites all trade and press to attend the Wines of Portugal Annual Grand Tastings in Boston on October 20, 2014 and New York on October 22, 2014. Experience and discover the range of Portugal's wines, from the dry reds of Bairrada to the delicious whites from Vinho Verde, and from the newly-renamed Tejo and Lisbon regions to the progressive offerings from the Douro.
Attendees will also have the opportunity to join Master Sommelier Evan Goldstein in tasting a selection of the "50 Great Portuguese Wines" as selected by Joshua Greene of Wine & Spirits Magazine. Seats are limited. To register for either the Boston or New York Wines of Portugal Annual Grant Tastings, please visit the following links:
Wines of Portugal Looking for Importers in Chicago and Houston Areas
During the month of November, Wines of Portugal will be visiting Chicago (November 3, 2014) and Houston (November 5, 2014) with a unique opportunity for importers and distributors to discover some exceptional Portuguese wines that currently have limited or no availability in the United States. Featuring quality producers from every region of Portugal, Wines of Portugal’s “Find Importer Days” will consist of an exclusive walk-around tasting for trade with all wines scored and reviewed for quality purposes by Master of Wine, Christy Canterbury; ensuring an incredible selection on offer. To register for either the Chicago or Houston Wines of Portugal “Find Importer Days”, please visit the following links:
About Wines of Portugal
The 2010 launch of the Vinhos de Portugal (Wines of Portugal) marketing drive is the result of a collaborative exercise by the whole of the Portuguese wine industry and its representatives, a new, dynamic take on wine promotion. Up on the banner of this united ‘Portuguese brand’ is a new logo. The eye-catching ‘P’ for Portugal symbolizes the very essence of Portugal’s contemporary wines: a bright, modern image filled with individual, colorful, creative icons plucked from vineyard, cellar and the wine-drinking moment. Across Portugal’s immense variety or terroirs, using the plethora of unique grape varieties and blends this small but diverse country has to offer, grape-growers and winemakers take a creative, skilled, technical yet also artistic approach. The wines we make are unique and distinctive. Difference is what Portuguese wines are all about! Different terroirs and climatic conditions, different grapes and ultimately, wines of different character and flavors. The more you get to know them, the more those differences fascinate and draw you in – until finally it’s love, pure and simple.
Wines of Portugal brand is managed by ViniPortugal, a trade association whose aim is to set Portugal as the next hot spot in the international wine scene. Wines of Portugal provides strategic support to the Portuguese wine sector, bringing together organizations representing trade (ANCEVE and ACIBEV), production (FENAVI and FEVIPOR), cooperative wineries (FENADEGAS), distillers (AND), farmers (CAP), demarcated regions (ANDOVI) and government bodies (IVV).