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Attention Span Launches The Congratulator with Peju Winery

The first business-gifting platform, leveraging LinkedIn's Developer Platform, makes it easy to congratulate colleagues and friends with a great bottle of Peju wine.
September 09, 2014


August 19, 2014 - Los Angeles, CA and Rutherford, CA - Attention Span announced the launch of The Congratulator, an innovative business-gifting service that helps you congratulate your professional  connections on career milestones like new jobs, promotions and work anniversaries.

Peju Province Winery is Attention Span's exclusive Congratulator launch partner. In keeping with Peju's long-standing practice of blending award-winning, sustainable wines with charitable giving, the winery’s involvement with The Congratulator also includes a give-back component. In response to the recent earthquake and along with many others, Peju is committed to helping the Napa Valley community as it starts down the long road to recovery. Ten percent of proceeds from sales that come through The Congratulator will be donated to American Red Cross Disaster Relief, an organization that immediately responds to disasters in the U.S., ranging from earthquakes to fires, hurricanes, floods, tornadoes, hazardous materials spills, transportation accidents and explosions.

The Congratulator, located at, shows which of your LinkedIn connections has recently marked an occasion that calls for celebration. Once you select the person to congratulate, the Congratulator offers a curated set of gift options. At launch, the first three options will be [Peju 2011 Napa Valley Cabernet, Peju Brut Sparkling Wine, and Peju 2011 Fifty/Fifty]. With a few clicks, the gift is on its way to its recipient, and you are on your way to being forever associated with a peak moment in your connection's career. The Congratulator will allow payment via Bitcoin and all major credit cards.

"We're thrilled to be launching a gifting platform that will help the world’s professionals deepen their business relationships," said Attention Span CEO Josh McHugh. "Peju Winery's adventurous and innovative approach to the wine business makes them the perfect launch partner."

“It’s an honor to be able to celebrate professional connections and accomplishments with our family wines through The Congratulator's innovative use of the LinkedIn platform,” stated Ariana Peju. “Not only will professionals have the opportunity to share Peju wines and congratulate each other, but do so with the knowledge that they’re giving to the American Red Cross Disaster Relief and helping those who need our support putting the pieces back together after the Napa earthquake.”

About Attention Span

Attention Span is a pioneering digital and social agency doing award-winning work for clients in the wine, hospitality, sports and entertainment industries since 2007. For more information, visit

About Peju Winery

Established in 1982, Peju is a family-owned and operated winery located in Napa Valley’s Rutherford Appellation on St. Helena Highway. Peju is a certified green business and produces award-winning wines from its organic and sustainably farmed vineyards and solar-powered winery facility. For more information on the winery, visit

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