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WAWGG Convention Adds Direct-to-Consumer Session

January 14, 2014


Direct-to-consumer is a winery’s biggest profit margin. Find out how to take your Direct-to-consumer sales to the next at the upcoming Washington Association of Wine Grape Growers (WAWGG) Annual convention during the hands-on session: Raising the Bar for Direct to Consumer Sales in the Tasting Room.

This session, a three-part workshop, will be held on Wednesday, Feb. 5, at 8 a.m. To attend you do not need to be a WAWGG member or a convention attendee. The cost for this session is $55.

From leveraging your brand, to your guests, to your data, this session will teach how you can get the biggest bang for your dollar. Sometimes, the simplest way to make more money, out of the resources you have, is just by looking at things from a different perspective. Think of the ‘why’ not the how; shift from monologue to dialog, and focus on the data that makes the most sense; these can affect your bottom line.

The session, presented in cooperation with the WISE Academy (Wine Industry Sales Education), will help you find easy ways to improve your sales, brand awareness and customer loyalty with the resources you already have. WISE Academy co-founder and chairman Lesley Berglund will instruct how to find out what your brand really means and explore key ideas to get your brand message out. Other topics include identifying customer types and how to target your sales, understanding the metrics required for managing the various Direct-to-consumer channels, and drivers for success and challenges.

Growers, viticulture staff, wineries, enologists, tasting room staff and marketers are invited to attend the 31st Annual Meeting and Conference, the premier educational opportunity for the Northwest grape and wine industry.

The three day event is Feb. 5-7, and boasts sixteen educational sessions. The convention is tied with a trade show, featuring 180 booths, held in the Toyota Center, in Kennewick. All sessions are held at Kennewick’s Three Rivers Convention Center.

Attendees can register early, and have a chance to win door prizes at a Pre-Funk on Feb. 4 from 4 p.m. to 5:30 p.m.

The Washington Association of Wine Grape Growers serves wine grape growers and wineries through education, advocacy and leadership to encourage a positive business environment for continued growth and production of world-class, Washington-grown wines.

Visit for convention information.

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