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Vinitaly International Importer Connect Debuts With a Pilot Study

December 30, 2013


Vinitaly International is creating a new supporting channel for Italian wineries through an experimental project "Vinitaly International Importer Connect" (VIIC) with local partners, a potential 360 degree B2B beverage business matchmaking online tool to help suppliers find importers and distributors worldwide.

Vinitaly International Importer Connect will strive to be the ultimate sourcing platform for US importers looking for Italian wineries and vice versa.

Vinitaly Intenational has partnered with and Brand Action Team's ImporterConnect to launch a pilot test of an innovative project aimed at connecting US importers with Italian wine producers who wish to find a distributor in a market where Italy remains to date the number one exporter both in terms of volume (25.2 percent) and value (31.6 percent). The new project comes at a time when the export of Italian wine in the US market is experiencing a strong upward trend with nearly 121 thousand litres sold in the second quarter of this year alone.

The launch date is scheduled for Dec. 23, 2013. During the following weeks, six Italian labels of different price range and with distinctive characteristics will be featured on VIIC's showcase hosted on the platform and presented to a database of more than 15,000 trade professionals through online and offline communication channels.

Vinitaly International Importer Connect seems to be the logical stepping-stone to its on going efforts to provide additional tools to Italian producers, as stated by Stevie Kim, managing director of Vinitaly International.

"The key to the entire operation will be in our ability to align expectations, both ours as organizers of Vinitaly as well as the suppliers’. Whether Vinitaly goes to New York, Moscow or Hong Kong, each wine market has different rules of engagement and the better prepared the vendors are, the better are their chances of increasing their potential goal of finding an importer or recruiting additional clients.
We are always looking for any tools to assist producers better approach upcoming showcases by identifying any potential contacts for the agenda prior to the date of the event, just as they would be doing back home in Verona at the annual appointment where 4000+ producers meet with +150,000 attendees. The better organized you are the more realistic your expectations are.”

The progress of VIIC pilot test will be presented and discussed at 9:30 a.m. on Feb. 3, 2014 at the Metropolitan Pavilion on the occasion of Vinitaly USA. VIIC’s final outcome report will be assessed towards the end of March.


Veronafiere is the leading organizer of trade shows in Italy including Vinitaly (, the largest wine event in the world. The 47th edition of Vinitaly counted some 148,000 visitors (+6 percent), of which 53,000 were international attendees (+10 percent) visiting from 120 countries. On 95.000 square meters, 4,200 exhibitors welcomed trade professionals, media and producers alike. The next instalment of the fair will take place on 6- 9 April 2014. The premier event to Vinitaly, OperaWine ( “Finest Italian Wines: 100 Great Producers,” will unite international wine professionals on April 5, 2014 in the heart of Verona. Veronafiere also created Vinitaly International in 1998 to develop a global platform for the promotion of companies in the Italian wine and food sectors.

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