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Consumer Experience Authority Gives Wineries Inside Look at Loyalty Research during 8th Annual Direct Shipping Seminar (Press Release)

Dr. Joseph Michelli to headline ShipCompliant DIRECT conference
May 15, 2013

On Thursday, June 13, hundreds of wine industry professionals will come together at the Napa Valley Marriott for DIRECT 2013, ShipCompliant’s 8th annual direct sales symposium, to hear famed author and speaker Dr. Joseph Michelli share his extensive, in-depth research into key differentiators that define the success of companies like Starbucks, Zappos, and The Ritz-Carlton Hotel Company.

“Dr. Michelli has hit the nail on the head when it comes to successfully creating a brand experience that cultivates key, long-term relationships in business,” said Jason Eckenroth, CEO and founder of ShipCompliant. “He shares real-world examples, business philosophies and tactical processes that every business owner should know.”

Michelli’s most-recent books, The Zappos Experience: 5 Principles to Inspire, Engage, and WOW and Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience, among others, have reached bestseller status for their in-depth studies and actionable approaches to engaging employees and producing customer loyalty, retention and advocacy.

Other confirmed conference speakers include Lou Bright, attorney, Jack Martin & Associates; Rick Garza, deputy director, Washington State Liquor Control Board; Steve Gross, director of state relations, Wine Institute; James Jory, chief technology officer, VinTank; Pat Kohler, director, Washington State Liquor Control Board; and Kristen Techel, partner, Strike & Techel.

Key topics that will be covered at this day-long conference include: the regulatory landscape for working with third-party marketers; regulatory changes on the table for discussion like privatization and the Marketplace Fairness Act; why and how to integrate a mobile marketing strategy; best practices for fulfillment management; and ShipCompliant hands-on training.

Registration for DIRECT 2013 is available online at: Discount early-bird registration ends Friday, May 17.

About ShipCompliant

Founded in 2002 and located in Boulder, Colorado, ShipCompliant is a leader in automated alcohol beverage compliance services. ShipCompliant provides wine and spirits suppliers and importers with a full suite of web-based software tools to ensure compliance with federal and state regulations for direct and wholesale distribution. ShipCompliant works with the industry’s leading software providers and fulfillment companies to provide fully integrated solutions for direct and three-tier distribution. For more information, please visit:


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