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Thought Leaders to Discuss Strategic and Tactical Uses of Technology at the 9th Wine Industry Technology Symposium Symposium (Press Release)

Best Practices To Drive Wine Brands and Businesses
May 01, 2013

Wine Industry Technology Symposium (WITS) announced its Keynote speakers for the 9th annual event to be held July 15 & 16 in Napa, CA. Keynotes by Larry Broughton, Jonathan Good and Miles Ward bring elite leadership, social media and the transformative cloud tothe wine industry.

Keynote ELITE: 5 Special Ops Success Strategies for Building Top Performing Teams: Imagine what would happen if you place 12 highly intelligent, Type-A personalities in a boardroom and gave them a task to perform. The result would likely be complete pandemonium! Yet the U.S. Military has discovered a way to turn top individual performers into unstoppable teams literally capable of toppling countries. Award-winning, serial entrepreneur, author, speaker, and former U.S. Army Green Beret Larry Broughton shares his insights on transforming ordinary teams into extraordinary ones.

“I’m very pleased to have Larry, Jonathan and Miles join uson our Keynote program.” said J. Smoke Wallin, founder and co-chairman of WITS. He continued, “I have had theprivileged of interacting with each of our speakers and know they will each deliver inspirational and thought provoking discussions that willdeliver real take home value to all our winery attendees.”

Jonathan Good, Senior SMR Solutions at Oracle will give a keynote on “Developing a Social RelationshipManagement Strategy in the Wine Industry”.

Find out how to create a strategicsocial media program that will build brand awareness and buzz, drive revenueand gain the trust of your online community. Learn social media best practicesand how to manage and recruit a community of supporters who will embrace andrecommend your brands through the use of social relationship management bestpractices. Jonathan Good is aSenior SRM Solutions Consultant at Oracle. He provides technical and functional support to prospective clients and customers for Oracle’s Social Relationship Management platform. Before joining Oracle, Jonathan was the founder of - a social mediaand marketing agency that focused on the creation and execution of social media programs, including blogging, community development, Internet marketing, design and web development.

In addition, Amazon, a company that has revolutionized whole industries, has now gotten serious about the wine industry. Find out about how Amazon is building the next generation platforms that are literally transforming how software and services are delivered, from Miles Ward, Solutions Architect, Amazon Web Services.

Miles will speak about Big Data for Real World Businesses showing tools, techniques and clear ROI for analysis in the cloud. Miles helped NASA live-stream the Mars Rover landing, developed the Obama For America 2012 presidential campaign, and has helped thousands of companies make the leap to the cloud.

“I’m very pleased tohave such a strong program for 2013. I look forward to welcoming the industry to our 9th Annual event!”said, Lesley Berglund, co-chairman of WITS and co-founder and chairman of theWine Industry Sales Education (WISE) Academy

Berglund continued, “When Larry Broughton is not speaking and coaching, his day job is running his luxury hotel company, Broughton Hotels. Having an operator who knows the wine business where it touches the consumer will provide a unique perspective to our winery attendees.”

Early bird pricing to attend WITS end June 1, 2013. Attendees can register at www. beginning May 1.

About WITS: The Wine Industry TechnologySymposium® (WITS) is the focal point for thought leadership in the strategicand tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wineindustry and technology professionals to advance innovation and to address theunique information technology and services needs of the wine industry. The 9th annual WITS is July 15 & 16 in Napa, CA. Join WITS on Youtube, Twitter, Facebook, and LinkedIn to learn more.

For more information, contact Waunice Orchid of the WineIndustry Symposium Group at 707-261-8716 or

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