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Over 600 Attend First Day of WiVi Central Coast

March 20, 2013

WiVi Central Coast, a newly expanded trade show and symposium, opened its doors for the first time yesterday morning. More than 130 vendors, 41 speakers and over 600 attendees filed into the Paso Robles Event Center for the first day of the two-day show. Pre-registration is closed, but those interested in learning more about the wine and viticulture industry on California's Central Coast can still sign up at the door. Wednesday seminar passes are $150, trade show passes $25 and tickets for Lance Cutler's Red Blend Comparative Tasting range from $50-$75. For more information, please visit

Tuesday's sessions kicked off with an overview of the state of the wine business on the Central Coast. Mark Couchman of Silverado Premium Properties, Michael Heintz of E&J Gallo and Emily Wines of Kimpton Hotels discussed vineyards, winery operations and the place of Central Coast wines on the restaurant menus.

Today, general sessions start off with a Q&A with Peter Faricy, vice president and general manager of Amazon Marketplace. Cyril Penn, editor in chief of Wine Business Monthly, will talk with Faricy about Amazon Wine's foray into the wine business. Faricy will talk about how wineries can get in on the Amazon business, and help them expand their distribution channels. following that, Scott Williams of Cal Poly San Luis Obispo Scott Hawley of Torrin Vineyard; and Mark Greenspan of Advanced Viticulture and columnist for Wine Business Monthly, will tackle the age-old question: quality vs. yield.

Breakout sessions will cover effective pest management programs, innovative new products for the wine industry and the elements of good vineyard practices. Lance Cutler, columnist for Wine Business Monthly, will lead attendees through one of his popular Varietal Focuses. Tickets for the tasting are still available-$50 for those with seminar passes and $75 for those with trade show passes.

About WiVi Central Coast 2013

California's Central Coast is quickly becoming one of the world's most popular and celebrated wine regions. Since December 2009, 95 new wineries popped up in the Monterey, San Benito, San Luis Obispo, Santa Barbara and Santa Cruz counties. In 2012, nearly 7 million cases of wine were produced in the region. This burgeoning area faces many unique issues in its wine-growing and winemaking efforts, and WiVi Central Coast 2013, a new symposium and trade show hosted by Wine Business Monthly and Precision Ag Consulting, has been created to address those topics.

WiVi will be held March 19-20, 2013 at the Paso Robles Event Center in Paso Robles, California. It is the only trade show and symposium to address the issues facing the Central Coast wine industry, one of the fastest growing regions in the country. For more information, visit

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