Playboy Launches Wine Club
LOS ANGELES, September 19, 2012 — Playboy Enterprises, Inc. (PEI) today announced the launch of the Playboy Wine Club (www.playboywineclub.com) for U.S. wine enthusiasts through a licensing agreement with Barclay’s Wine, a leading internet wine curator. The Playboy Wine Club is the first of a series of Internet-based initiatives being developed by the Company’s digital ventures group.
The online-only Playboy Wine Club will offer wine aficionados exclusive selections from around the world, sourced from boutique vineyards. The subscription e-commerce club includes a quarterly full-case delivery program, a diverse online wine store, and exclusive online wine offers for private customers. Membership in the Playboy Wine Club is available to U.S. residents only.
“The Playboy lifestyle is about bringing the best the world has to offer to consumers. We carefully select a handful of wines that represent the essence of the Playboy brand - delightfully jovial, indulgent and carefully crafted - while catering to the consumer's desires to celebrate life and live it with a little style,” said Scott Flanders, CEO of Playboy Enterprises. “We look forward to sharing our favorite wine picks and giving the Playboy customer an easy way to discover and experience distinctive wines with our Playboy Wine Club.”
The Playboy Wine Club features a special selection of the world’s most amazing wines curated by Playboy.
Priced at $129 for 12 bottles, the Playboy Wine Club features a quarterly full-case delivery offering known as the Playboy Wine Encounter. New members will also receive 50 percent off on the first shipment.
Specially packaged wine selections will be available in three, four, six and 12 bottle packs and pricing will range from $9 to $100 per bottle.
And individually selected à la carte wines are available from $13 to $150 per bottle.
The initial sign-up offer is a $10 credit with no cost or obligation, available at www.playboywineclub.com/join/2542. The special selection cases are pre-set so members can check out tasting notes for the wines before purchase. Wine club members will also be notified prior to shipment on the selected wine offerings so they have the opportunity to accept or opt-out.
The Playboy Wine Club will provide members with exclusive deals, loyalty programs and opportunities to participate in wine experiences with special wine tours and tastings.
Robert Imeson, CEO of Barclay’s, added, “Playboy is one of the most dynamic and recognizable brands in the world, and we are thrilled to be able to serve their passionate and diverse fan base with our curated selection of exclusive wines. We will be offering a wide range of wines from our featured producers, representing great value and impeccable quality.”
For additional information on membership, visit www.playboywineclub.com.
About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.
About Barclay’s Wine
Barclay’s Wine, founded in 2000, is a leading internet wine marketer. The Company has established long term exclusive relationships with top wineries on a global basis to source unique and cutting edge wines with a focus on delivering its clients spectacular wine and a great experience.