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Let's Talk M&A: Andrew Nelson on Why WarRoom Cellars Makes Acquisitions

March 26, 2021

WarRoom Cellars made waves when it purchased Bonny Doon Vineyard, a Central Coast stalwart, to add to its portfolio of Central Coast wines and private label brands.

What attracted the company to the Central Coast? For a buyer, what makes a brand stand out? The company’s president Andrew Nelson will address these questions and more, including sharing his predictions for the future of the M&A market in this region, at this year’s Central Coast Insights online conference—held March 30, 2021.

Session: What a Buyer Wants

About Andrew Nelson:
Andrew is a wine entrepreneur with over 10 years’ experience in domestic and international wine industry with liquor conglomerate (Diageo), beer (Firestone Walker) and wine (Edna Valley, BV, Sterling, Provenance, Rosenblum, Acacia, Four Vines, Tooth & Nail Winery). He was one of three original partners of Rabble Wine Company / Tooth & Nail Winery. He went on to co-found WarRoom Cellars, a Santa Margarita based wine company with brands including Lapis Luna, Bonny Doon Vineyard, The Big Red Monster, Bubble Butt Seltzer, Hallmark Channel Wines, Skyfall Vineyard, Eppa Sangria and Ruta 22. In 2020 he was named 40 under 40 by Wine Enthusiast Magazine. 

Tickets to Central Coast Insights are still available.  Click here to register.

Central Coast Insights Conference

What? Central Coast Insights is an annual educational seminar addressing the economic and financial issues, challenges and trends that affect the vintners, wineries and grape growers of the Central Coast wine industry and throughout California.

When? Tuesday, March 30, 9:30 a.m. – 12:30 p.m. (Pacific Time)

Who should attend?  Winery, vineyard, and wine business representatives looking for tangible takeaways regarding e-commerce, DTC, and metrics that matter.

For more information, please visit or contact
For sponsorship opportunities, please contact Waunice Orchid at

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