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'Be the Change' Partners with Thurgood Marshall College Fund for Second Virtual Job Fair

Registration Now Open for All Employers
by Press Release - Be the Change
March 04, 2021

San Francisco, Calif. March 3, 2021 - Be the Change Job Fair, an initiative led by Cara Bertone, Philana Bouvier, Lia Jones, and Rania Zayyat, in partnership with Diversity in Food & Beverage and Lift Collective announced today that registration for beverage alcohol employers is now open for the second virtual job fair on April 22, 2021. This year, the event will partner with the Thurgood Marshall College Fund (TMCF), the nation’s largest organization exclusively representing the Black College Community, to further advance Be the Change’s initiative and digital job fair to their networks. Additional education partners include Wine & Spirits Education Trust (WSET) and JP Morgan.  Bacardi USA and Tito’s Handmade Vodka are among several new spirit exhibitors (additional partners and exhibitors to be announced). Exhibitors can register here.

"Be The Change is the ideal partner for TMCF. Their commitment to increasing diversity through very targeted and intentional strategies is to be commended," said Dr. Harry L. Williams, President, and CEO of the Thurgood Marshall College Fund.  "We are proud to partner with them to provide HBCU students with expanded career options in the beverage alcohol industry".

In December 2020, the first-of-its-kind virtual job fair connected over 700 job applicants with industry-leading companies such as Jackson Family Wines, Constellation Brands, Deutsch Family Wine & Spirits, E&J Gallo, Moet-Hennessy USA, and The Wine Group, using the cutting-edge technology of Brazen and ForceBrands' specialized beverage hiring division BevForce. The event successfully connected out-of-work candidates with new opportunities.  “Like a lot of sommeliers all over the world, I was furloughed last year in March due to the pandemic,” commented attendee Juan Carlos Ruiz, who received a job with Moet Hennessy USA in Las Vegas. “ I had the opportunity to speak to 37 different representatives of these companies over the course of the four hours. One of the final companies I spoke with ended up having a job available in my market!” View Juan Carlos’ full testimonial here.

More details

  • Who: Be the Change Job Fair was founded by industry leaders Cara Bertone, Philana Bouvier, Lia Jones, and Rania Zayyat in partnership with Diversity in Food and Beverage and Lift Collective.
  • What: Be The Change will launch its next Virtual Job Fair on April 22nd, 2021. The four-hour event will host employers who are committed to diversity, equity, and inclusion (DEI) with space for up to 1,000 jobseekers and multiple job opportunities across the wine, beer, and spirits industries. This is an equal opportunity job fair, open to all. 
  • Why: Be the Change is an equal opportunity initiative committed to changing the status quo through action and policy. The initiative seeks to establish a diverse beverage industry through facilitating job placement with companies dedicated to creating real solutions with diversity and equity training, measurable results, and long-term policy.
  • When: April 22, 2021
  • Where: Employers can register to be an exhibitor here.

Be the Change was founded on July 1, 2020, as the wine industry’s first digital job fair focused on  Diversity and Inclusion. Following the tremendous success of the first event in December, Be the Change has expanded to include the spirits and beer industries. During the inaugural event, leading wine industry employers were able to network with hundreds of new job candidates.“Be the Change Job Fair is game-changing. We are focused on job placement and education, and through our partner organizations Diversity in Food and Beverage and Lift Collective, we are committed to opening up our industry to a wider audience.” comments co-founder Philana Bouvier. “Our team is driven to make impactful, positive change through our initiatives and programs.”  The event in April will follow the same format, allowing applicants to upload their resumes, chat with employers, and network with other industry professionals, while exhibitors received candidate resumes and were able to post job openings.

About Be the Change, 

Be the Change is committed to changing the status quo through action and policy. The initiative seeks to establish a diverse industry through facilitating job placement companies dedicated to creating real solutions with diversity and equity training, measurable results, and sustainable change. Founded by industry leaders Cara Bertone, Philana Bouvier, Lia Jones, and Rania Zayyat,  Be the Change launched the Wine Industry’s first-ever Virtual Job Fair with a core focus on Diversity, Equity, and Inclusion in December 2020.  Be the Change champions diversity efforts that elevate the professional growth of many identities, including gender, racial, sexual orientation, national origin, and people with disabilities.  

About Thurgood Marshall 

Established in 1987, the Thurgood Marshall College Fund (TMCF) is the nation’s largest organization exclusively representing the Black College Community. TMCF member-schools include publicly-supported Historically Black Colleges and Universities (HBCUs) and Predominantly Black Institutions (PBIs). Publicly-supported HBCUs enroll over 80% of all students attending HBCUs. Through scholarships, capacity building and research initiatives, innovative programs, and strategic partnerships, TMCF is a vital resource in the K-12 and higher education spaces. The organization is also a source for top employers seeking top talent for competitive internships and good jobs. TMCF is a 501(c)(3) tax-exempt, charitable organization. For more information about TMCF, visit:

About Brazen 

Brazen helps employers succeed in the new all-virtual world by giving recruiters a variety of virtual recruiting tools like virtual hiring events, virtual career fairs, text, audio, and video chat, live video broadcasts, and more. By providing more options for candidates to connect with recruiting teams other than the traditional 'Apply Now,' Brazen is converting candidate interest into quality hires at twice the industry standard and in half the time. Brazen's virtual hiring event platform is designed specifically for talent acquisition and is used by the world's most respected companies including CVS Health, Starbucks and KPMG. Brazen has been the leading provider of virtual hiring event software since 2013. 

About ForceBrands

ForceBrands is the leading specialized recruiting firm for the consumer products industry — we build the teams that build the brands. Our industry-specific divisions across beverage, food, beauty, cannabis, and pet care offer executive search services, board of director assembly, and a digital job board to connect directly with qualified candidates. We are 'people for a hire purpose' and strive to transform the way consumer product professionals of all levels identify employment opportunities and employers are connected to world-class talent. Go HIRE with ForceBrands.

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