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Last Call for Applicants for WBI's Wine Entrepreneurship Certificate for Spring 2021


Wine Business Entrepreneurship Certificate: Strategies for Building & Growing Your Wine Business 

  • Instructed by Dr. Anisya Fritz
  • February 22 - April 26
  • Apply by February 18. Click here to register

The wine industry is complex and nuanced. Whether you own a winery, a vineyard, a technology firm targeting wineries or a public relations and communications consulting company, it is critical to understand the drivers of success in the context of farming, production and sales through multiple channels. It is also important to understand the impact of changing climate, economic forces and regulation on value creation, cost allocation and customer acquisition. Successful enterprises are those that can be nimble and anticipate and navigate changing circumstances strategically. The focus of wine entrepreneurship is to provide principals of small wine businesses with the space and the time to reflect on their vision. It will aid them in developing a business path for a profitable new product, new business or career in the wine industry. Over eight weeks participants in the seminar will be exposed to key aspects of the wine business including, setting goals, assessing opportunities, leveraging strengths, developing financial frameworks and different models for profitability. You will hear from industry leaders and veterans who will describe their experiences and lessons learned. By the end of the seminar every participant will have the tools and frameworks to critically evaluate the competitive landscape and make decisions on a course of action.

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