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Sonoma County Winegrowers to Host 30th Dollar & $ense Seminar and Trade Show Virtually

January 14th event features keynote speakers, updates, breakout sessions and trade show

WHAT: Attend the 30th annual Dollars & $ense Trade Show and Seminar from the comfort of your home office as Sonoma County Winegrowers goes virtual with its annual gathering.  Participants will hear a review of 2020 and a look ahead at the Sonoma County Winegrowers and Sonoma County Grape Growers Foundation marketing and strategic plans for 2021.  Speakers will include some of the best experts in the business including –  Ray Isle, Executive Wine Editor from Food & Wine magazine; Glenn Proctor from Ciatti Co.; Danny Brager, Brager Beverage Alcohol Consulting; Peggy Gsell, Nielsen; and a conversation with Congressman Mike Thompson. Plus, key grower issues such as smoke exposure, crop insurance, contracts and more will be discussed. Finally, a virtual tradeshow will be held enabling participants to seek out their favorite vendor or hear directly about a new product offering or service.  Join us and learn more about how grower dollars are being invested to support agriculture and the Sonoma County brand.

WHEN: Thursday, January 14, 2021, from 8 a.m. – 1:00 p.m. (PST)

WHERE: To register visit:

Dollars & $ense Virtual Annual Meeting | Sonoma County Winegrowers

WHO:  Sonoma County is the world’s most sustainable wine region, with more than 99% of its vineyards certified sustainable. It has continued to build on its sustainability leadership as an exclusive participant in the California Land Stewardship Institute’s Climate Adaptation Certification Program which is the first program of its kind available in the world for agriculture. Citing its environmental leadership and success, Sonoma County Winegrowers’ has been recognized with the State of California’s premier award for environmental leadership, the 2016 Governor’s Environmental and Economic Leadership Award. Sonoma County’s wine industry is primarily comprised of multi-generational family businesses. 


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