Deutsch Family Wine & Spirits Streamlines Portfolio To Support A New 5-Year Strategy; Sells Three Wine Brands To Total Beverage Solution And Warroom Cellars
December 22, 2020
Stamford, CT – Deutsch Family Wine & Spirits, a leading importer and marketer of award-winning wines and spirits from around the world, announced today that they have sold three wine brands from their portfolio to Total Beverage Solution, a full service national importer and supplier of premium award-winning niche beer, wine, and spirits.
Eppa Sangria, Skyfall Vineyards and Ruta 22 are the brands included in the deal. Total Beverage Solution will acquire 100% of these brands and WarRoom Cellars, an emerging high growth wine producer, will manage production and brand positioning. Terms of the deal were not disclosed.
“We are constantly evaluating our portfolio through the lens of our new 5-year strategy. This decision will help drive our ambitious growth aspirations in Low Lux Wines and Super Premium Spirits by creating space and organizational focus both internally and within our wholesaler network,” said Tom Steffanci, President, Deutsch Family Wine & Spirits. “We believe this is a nice collection of brands that can meet real consumer needs, so we are thrilled that they are finding a home with a company whose strategy would make these brands a priority. It really is a win-win situation.”
“We are excited to bring these wines into the Total Beverage Solution and WarRoom Cellars family,” said Dave Pardus, CEO, Total Beverage Solution. “They are a great fit for our portfolio and we look forward to unlocking their full potential under our team.”
“We have some exciting ideas of how to take these brands to the next level and we believe our partnership with Total Beverage Solution will give us the ability to partner effectively with our wholesalers,” said Andrew Nelson, Managing Partner of WarRoom Cellars, which recently acquired the Bonny Doon Vineyard brand.
The sale was effective December 18, 2020.
About Deutsch Family Wine & Spirits
Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill’s son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.
The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Bubbles, Peter Lehmann, Peter Lehmann Clancy’s; California: Bellacosa, Girard Winery, Joseph Carr, Josh Cellars, Josh Cellars Reserve, Layer Cake; The Calling; France: Andre Lurton, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson’s Rye, Luksusowa Vodka and Gray Whale Gin. www.deutschfamily.com
About Total Beverage Solution
About WarRoom Cellars
Total Beverage Solution is dedicated to the growth of the brands they represent, their suppliers, and
their people. Their aim is to be the most effective, trusted, and committed importer, agent & supplier of
alcohol beverages in the United States. For more information on Total Beverage Solution
WarRoom Cellars is known as protectors and stewards of heritage wine brands, vintners of category leading wines, and masters of guerrilla winefare. They are based in Santa Margarita CA. Current brands include Bonny Doon Vineyard, Lapis Luna Wines, The Big Red Monster, Wildlife Wine Club, Hallmark Channel Wines and the category changing Bubble Butt Rosé Seltzer. For more information on WarRoom Cellars, visit www.WarRoomCellars.com