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Wine Packaging Conference Announces Full Session Line-Up

Wine Business Monthly to hold its seventh annual PACK as a digital conference and tradeshow for the first time.

SONOMA, CA (July 13, 2020) – Wine Business Monthly, the leading provider of information to the wine industry, is excited to announce the complete line-up of sessions and speakers for its seventh annual PACK Conference, a symposium and tradeshow, to take place online on August 4, 2020.

Designed for winemakers, winery operations managers, purchasing managers, wine marketers and other industry professionals. This is the essential meeting day for every winery that wants to improve its packaging look and performance. Registration for the virtual conference and tradeshow is now open. Early bird pricing ends July 21.

This is a brand-new look for the conference, and the digital event will continue to bring experts in the field to discuss the key issues affecting packaging, design, sales trends, channel diversity and marketing. The full agenda, including speaker information, has been announced.

Keynote Address: Challenging the Status Quo in the Coffee Industry with Martin Mayorga, CEO of Mayorga Organics
Challenge the status quo. That is what Martin Mayorga is all about and his company, Mayorga Organics, is no different, bucking tradition from supply chain to packaging. This in-demand coffee brand, whose product is sourced direct from the farmers and sold direct to distributors and producers in the U.S. to ensure more dollars get in producers’ pockets, offers high-quality organic coffee in a "brick pack,” which is traditionally seen as a low-quality, commercial package. Hear from CEO Martin Mayorga as he shares his experiences in livening up an alternative package - while maintaining focus on sustainability at all levels - and what he learned from the wine industry in doing so.
Get Ahead of the Pack: Innovators Using Wine to Reach a Broader Audience
Wine’s competitive set is growing. No longer comprised simply of a sea of wine labels, spirits and beer, wine consumers are now turning to alternative beverages: seltzers, spritzers, and “quarantinis.” So, what can a wine brand do to stand out in a crowd? This session will look at innovative packaging that brands are applying to their wine products to directly compete with these competitors and, more importantly, engage a broader audience.

Julia Coney, wine writer, speaker, educator, consultant
LaCenia Cheek, director, barefoot sales innovation, E. & J. Gallo
Liz Cobbold, marketing director, Broadland Drinks
Darren Restivo, founder and marketing director, Biagio Cru Wines & Spirits
Brie Wohld, vice president of marketing, commercial premium portfolio, Trinchero Family Estates
One and Done: The Rise of the Single Serving Size
Sometimes less is more, especially in today’s “new normal.” With consumers at home, we’ve witnessed the momentous rise of cans and other single-serve packaging and a newly triggered interest in sample sizes to accompany virtual tastings as wineries and businesses look for alternative ways to stay connected to their customers. Even now, as the economy starts to open up, social distancing guidelines discourage sharing, further fueling the trend for the single-serve in the future. From the winemaking process to design to targeted demographic marketing, this session covers all you need to know about single-serves in the wine industry.

Tracy Frisbie, vice president of marketing & international sales, BuzzBallz
Evan Goldstein MS, president and chief education officer, Full Circle Wine Solutions Inc.
Curtis Mann MW, director, alcohol & beverage, Raley's Family of Fine Stores
Gina Schober, co-founder, Sans Wine Co.
Target Practice: Identifying the Markers to Build Your Brand
Taking the time to aim properly often results in higher success rates than firing in the dark. How can a wine business ensure that it’s brand, product, and packaging is working together effectively to achieve your goals? This session will look at the marketing success triumvirate: data, consumer, and partner feedback. Get guidance about how to recognize holes in the marketplace, identify target markets and capitalize on partnerships, and moreover how to use and distill that information to build your brand.

Heidi Scheid, executive vice president, Scheid Family Wines

As part of the seventh annual Wine Packaging Conference—a conference dedicated to wine label and brand design and development—Wine Business Monthly sponsored a competition to choose the most outstanding wine packages on the market. Now, it’s up to you to vote for your favorite! Vote for the People’s Choice Award winner before August 4. Click here to view all entries and vote.

With this all-new digital platform, the team at Wine Business Monthly looks forward to bringing you a more comprehensive program than ever, featuring packaging, winemaking and sales trend experts and influencers active in the wine business locally, regionally and nationally.

For questions and additional information, please contact or visit the PACK website.


About Wine Business Monthly

Wine Business Monthly (WBM) is the leading information and services provider for the global wine industry. Publishers of, the leading news source for the trade, and Wine Business Monthly, the premier print publication for wineries and growers, WBM is dedicated to meeting the wine industry's needs for information, analysis, resources and tools. WBM has put together a suite of products that bring to the industry practical information, cutting edge research, recruiting tools, daily news services and a comprehensive directory. For more information, visit Wine Business Monthly is owned by Wine Communications Group, which also produces the Wine Analytics Report and other data products and services. For more information, visit

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