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Wine Business Institute Research Summit July 15

Virtual research and education conference convenes wine professionals and academic scholars on navigating uncertainty

Sonoma County, California – Sonoma State University’s second annual Wine Business Institute Research Summit will be hosted virtually on July 15, 2020, from 9:30 a.m. to 12:30 p.m. The conference will include ten 15-minute sessions. Members of the community interested in attending can register at

Speakers will include Kat Stark, director of Experiences; Karen Daenen, director of research and consumer insights at Jackson Family Wines, Dr. Steven Cuellar, professor of economics; Dr. Robert Eyler, professor of economics and senior international officer; Dr. Armand Gilinsky, Jr., Korbel Professor of Wine Business; Terry Hill, partner at BPM’s Advisory Practice; Dr. David McCuan, professor of political science; Stephen Rannekleiv, global sector strategist beverages at Rabo AgriFinance; Samual Riewe, adjunct faculty of Economics, and Pierre Costa, adjunct faculty of wine business.

“We look forward to an insightful discussion and sharing of innovative strategies and resources to help our community navigate uncertainty amidst the pandemic,” said Ray Johnson, executive director of the Wine Business Institute in the School of Business and Economics at SSU.

“By combining the expertise of business leaders and academics, the Wine Business Institute is uniquely positioned to help the industry move forward in these uncertain times. I look forward to meeting and greeting representatives of the wine business community as I take the helm as dean,” said Jean-Francois Coget, dean of the School of Business and Economics at SSU.

Wine Business Institute Faculty and Board Members at Sonoma State University
Rabo AgriFinance      

Wine Business Institute Research Summit, consisting of 15-minute presentations under the following headings:

  • COVID-19, the Economy in 2020 and 2021: How Can the Economy Rebound?
  • Managing Cash Flow and Deciding to Sustain or Chart a New Course
  • Sustaining the Wine Industry During and After the Pandemic: Go Local? Go Social?
  • Rethinking the Route to Consumer
  • What are Consumers Thinking? Free Resources to Help Navigate the Uncertainty
  • An Altered Landscape for Digital Marketing
  • The Connoisseur’s Guide to Collecting and Analyzing Fine Data
  • Pricing in the Digital World
  • Live Virtual Tastings
  • 2020 Politics and Wine: Red, White, & the Unknown Amidst a Pandemic

Zoom Webinar

Wednesday, July 15, 2020 from 9:30 a.m. – 12:30 p.m.

Media is encouraged to attend the conference sessions. Please contact Emily Porter at


About the Wine Business Institute:

The Wine Business Institute serves as an intellectual and industry hub for faculty, students, and the business community. Founded in 1996 as a partnership between the wine industry and the School of Business and Economics at Sonoma State University, the WBI provides cutting-edge research that informs industry best practices and program curriculum. The WBI offers online and in-person wine-focused degree and industry certifications. For more information about our degree and certificate programs or our wine business research, please contact us at, or visit

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