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Replay: Virtual Wine Tasting Best Practices - The Technologies, Training and Techniques Wineries are Using

by Wine Business Monthly
March 25, 2020

Sonoma, Calif. -- As the wine industry becomes more digitally dependent, so too should its resources. Wine Business Monthly has expanded its coverage to include webinars, bringing interactive education, conversations with experts and the most reliable information to members of the industry--wherever they may be. Future installments focused on winemaking, grapegrowing, sales and marketing, and business and technology topics will be announced shortly. 

Check out the replay of Wine Business Monthly's first installment of its webinar series, focused on ways to help wineries navigate a new type of direct-to-consumer experience: the virtual tasting. 

Though tasting rooms may be closed, wineries that rely on direct-to-consumer sales know that engaging with consumers is still critical to the viability of their businesses. Virtual Tastings have emerged as a popular alternative to the in-person club pick-up or walk-in sales opportunity. WBM managing editor Erin Kirschenmann, Shannon Muracchioli (Clos Du Val), Art Murray (Flambeaux Wines) and Robert Rainwater (Amista Vineyards) discussed the platforms they're using, how they're training staff and how they're spreading the word to deliver true hospitality in this new era of tasting experiences.

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