Virtual Tasting Best Practices: Webinar to Review Winery Strategies and Techniques
March 20, 2020
Sonoma, Calif. -- As the wine industry becomes more digitally dependent, so too should its resources. Wine Business Monthly has expanded its coverage to include webinars, bringing interactive education, conversations with experts and the most reliable information to members of the industry--wherever they may be. Future installments focused on winemaking, grapegrowing, sales and marketing, and business and technology topics will be announced shortly.
Next week, Wine Business Monthly will launch the first installment of its webinar series, focused on ways to help wineries navigate a new type of direct-to-consumer experience: the virtual tasting.
Though tasting rooms may be closed, wineries that rely on direct-to-consumer sales know that engaging with consumers is still critical to the viability of their businesses. Virtual Tastings have emerged as a popular alternative to the in-person club pick-up or walk-in sales opportunity. Join managing editor Erin Kirschenmann and a panel of winery DTC managers for a discussion of the platforms they're using, how they're training staff and how they're spreading the word to deliver true hospitality in this new era of tasting experiences.
Virtual Tasting Best Practices: The Technologies, Training and Techniques Wineries are Using
Date: Tuesday, March 24
Time: 11:00 a.m.
Our first line-up of speakers includes:
About Wine Business Monthly
Wine Business Monthly (WBM) is the leading information and services provider for the global wine industry. Publishers of winebusiness.com, the leading news source for the trade, and Wine Business Monthly, the premier print publication for wineries and growers, WBM is dedicated to meeting the wine industry's needs for information, analysis, resources and tools. WBM has put together a suite of products that bring to the industry practical information, cutting edge research, recruiting tools, daily news services and a comprehensive directory. For more information, visit winebusiness.com. Wine Business Monthly is owned by Wine Communications Group, which also produces the Wines Vines Analytics report and other data products and services. For more information, visit: winesvinesanalytics.com