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ProWine Asia Returns to Singapore in 2020

by Press Release
January 24, 2020

PRESS RELEASE: ProWine Asia, the region’s leading wines and spirits trade fair returns for its third edition from March 31 - April 3, 2020 at the Singapore Expo, Hall 4. The four-day trade event will feature 300 high-quality exhibitors from 30 countries and regions, including 15 national pavilions and country groups as well as tasting sessions, masterclasses, workshops and seminars. Jointly organized by Messe Düsseldorf Asia and Informa Markets, ProWine Asia will be held concurrently with the FHA-Food & Beverage trade fair.  Messe Düsseldorf Asia is the subsidiary of Messe Düsseldorf in Germany, the organizer of the world’s leading wine and spirits trade fair ProWein.

According to the ProWein Business Report 2018, Singapore topped the market with the highest potential for European and North American wine and spirits producers to enter over the next five years.  The report surveyed over 2,300 experts in the wine industry across 46 countries and also listed six Southeast Asian countries within the top 10 as emerging sales markets for producers and exporters.

With growing interest and consumption in the region, and against the backdrop of changing millennial preferences and a rising affluent middle class, ProWine Asia, provides a strategic business platform for the sector. “It is essential for us to keep informed about trends, especially as Singapore grows in momentum to becoming the wine hub of the region and gateway to other Southeast Asian markets,” said Ms Beattrice J. Ho, Project Director at Messe Düsseldorf Asia. “With ProWine Asia continuing to grow, backed by strong demand and interest, we are pleased to introduce an industry-tailored program at our 2020 edition – to help producers and retailers  discuss market demands and needs and forge new networks.” The organizers expect about 7,500 trade visitors from the key ASEAN markets of Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam.

Strong participation by 15 national pavilions and groups:

Exhibitor participation will come from Australia, Austria, Chile, China, France, Germany, Hong Kong, Hungary, Ireland, Italy, Portugal, Singapore, Spain, South Africa, spanning different origins, appellations, styles, terroir and varietal.  

Discovery through curated experiences and itineraries:

Celebrating markets and its diversities, curated itineraries will be designed for trade visitors to offer a customized experience. This will allow attendees a more focused approach, leaning about old and new world wines, the revival of róse, premium gin, rum and sake as well as traditional and craft whiskies and beers.

Varied ancillary program:

As a knowledge-sharing platform, ProWine Asia 2020 will offer a varied program on key topics such as marketing to millennials, understanding standards and regulations in Southeast Asia, culture of private and bespoke labelling at masterclasses and seminars. WSET® Level 1 Award programs in wines, sake and spirits, creative wine and culinary pairings and wine tasting sessions will also be part of the program.

Return of the popular Champagne Lounge: 

As a dedicated showcase of champagne houses and winemakers, the Champagne Lounge Asia – Singapore, will give trade visitors the opportunity to taste and to receive recommendations by professionals and an onsite oenologist.

For further information on visiting or exhibiting at  ProWine Asia 2020, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit https://singapore.prowineasia.com/ and www.mdna.com; Follow us on twitter at http://twitter.com/mdnachicago


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