Winebusiness.com - Homepage for the Wine Industry

ProWein 2020: "Same but Different" Show Presents International Spirits and Craft Beer Trends

by Press Release
January 10, 2020

The successful “same but different” special show at ProWein 2020, the world’s largest and most important trade fair for wines and spirits, will highlight the current trends in the spirits and draft beer sector – from alcohol-free spirits, gin that changes colors when mixed, craft drinks from exotic countries and classics in a new look – with creative, quality-conscious use of natural resources playing a prominent role. ProWein will be held from March 15 - 17, 2020 at the fairgrounds in Düsseldorf, Germany.

“Our exhibition hall 7.0 will once again become the center of the international craft community. About 120 exhibitors from 24 countries will present “hand-picked” spirits, beer and cider here,” explained Nicole Funke, Senior Project Manager ProWein. With some 400 suppliers, the spirits segment has always played a pivotal role at ProWein. International brands as well as small, refined distilleries have been an important product segment for trade visitors from retail and gastronomy for decades. “The trend show “same but different” was the logical step in the right direction, covering the complete spectrum of spirits and thereby also reaching new target groups. This trendy stage is set especially for small producers who can apply to showcase their products here,” said Nicole Funke.

New this year will be the “same but different” bar with a comprehensive program and the “education school“. Several times daily, international guest bar tenders will present current trends in the craft sector explaining the practical “to do’s” for spirits, beer and cider. Especially for newcomers, these “classrooms” will offer a perfect opportunity to explore the topic. At the central bar international bartenders will impress visitors with their skills.

The by far biggest part of the Trend Show will come care of the spirits suppliers with about 90 exhibitors. The line-up of countries ranges from “A” for Australia to “U” for the USA. Asia is represented with China as is Latin America with Argentina, Mexico and Peru or Europe with a line-up of 18 countries. Low-alcohol and/or non-alcoholic beverages, so-called Low ABV drinks, are increasingly in demand. The non-alcoholic segment is gradually developing into a genuine “delicacy”. And even niche products – such as Aquavit, Vermouth, cereal-based liquor, Mezcal or cider – are gaining increasing exposure being offered in new twists.

By far the largest part of the Trend Show will be represented by the spirits suppliers with around 90 exhibitors. The range of countries extends from “A” for Australia to “U” for the U.S. Asia will be represented by China, Latin America by Argentina, Mexico and Peru, and Europe by 18 countries. For a current overview of the “same but different” exhibitors: https://www.prowein.de/de/same_but_different/same_but_different

Overall, some 6,900 exhibitors from 64 countries will showcase their products at ProWein 2020.

For further information on visiting or exhibiting at  ProWein 2020, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.prowein.com and www.mdna.com


Copyright© 1994-2020 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.