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Jim Caudill Dies

by Cyril Penn
December 09, 2019

Jim Caudill, the esteemed public relations and marketing pro, passed away.

The devastating news broke over the weekend, a huge loss for the wine community. 

The guy was really loved. 

A lot of people will be celebrating his life! 

Caudill was most recently with Treasury Wine Estates and consulted. He worked for Kendall Jackson Wine Estates, Brown Forman, Fetzer, and Hess. Admired by his peers, he was the consummate PR guy with a knack for connecting with people. Caudill judged the San Francisco Chronicle, San Francisco International, San Diego, Grand Harvest, West Coast Wine, and the International Eastern and Green wine competitions. 

Kind, candid, generous, upbeat, he always had a story. 

We lost one of the great ones. 

We received this announcement from Treasury Wine Estates:
From Michigan to San Francisco and ultimately Bennett Valley's Windborne Farms in Sonoma. Jim was a beloved member of the marketing team for over 3 years at Treasury Wine Estates, where Jim specifically looked after public relations for Beringer, Chateau St. Jean, Sterling Vineyards, Etude, Provenance Vineyards and many others. 

Jim began his career as a newspaper reporter and photographer, and continued writing stories as a contributor to trade and hospitality magazines as a wine journalist and modern day influencer. His work in the tourism industry occurred early in his career at places like, Amfac Hotels Group among others, where he developed his passion for wine and hospitality alongside his love for the industry. His work at Bay Area agencies in Marketing & Public Relations accelerated Jim's interest in wine and a now three-decade career as a consultant for wineries such as Westwood Estate, Wakefield and organizations such as SIP (Sustainability In Practice). Jim began his wine career with Kendall Jackson as VP marketing communications director and later Brown Forman's wine division, Hess Collection, and ultimately Treasury Wine Estates.

Anyone who encountered Jim and asked "how are you doing?", Caudill's response was always, "Never Better", and he meant it. He loved nothing more than to share his passion for wine and zest of life with others. Jim’s laugh was infectious and with his gregarious, affable nature he made friends instantly – you may have even found a best friend. There was never enough of Jim Caudill around and it’s devastating to have him ‘leave the party’ so soon…he always left you wanting more. James Mason Caudill was generous with his time, known for his curiosity, and loved by anyone who knew him. 

In honor of our beloved friend Jim Caudill, this fund is in memorial to him. The money raised will ensure his wife Char Banach and the beautiful Sonoma County property they call home, Windborne Farm, and the horses and animals there are well looked after for many years to come. Please show your financial support and donate here - no donation is too large or too small.

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