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Paso Robles Wine Country Rallies to Help Victims of the Kincade Fire

Area Wineries Will Donate $1 Per Bottle Sold Through the Month of November
by Press Release
November 04, 2019

Paso Robles, Calif.—In the wake of the devastating wildfire in Sonoma, participating wineries in Paso Robles are donating $1 per bottle of wine sold during the month of November.

Visitors and locals alike are encouraged to purchase wine directly from wineries and businesses in Paso Robles Wine Country to help support our friends, colleagues, and partners in Sonoma County.

Participating wineries and businesses are being updated by the moment on

Once the funds are collected, the PRWCA will send contributions to several charitable organizations based in Sonoma.

Sonoma County Grape Growers Foundation, who have re-launched the Wildfire Recovery Fund for Ag Employees and their families. Some of the worst damage from the Kincade Fire was to farmworker housing. Hundreds of vineyard workers have been impacted, potentially more than double than those affected by the 2017 North Coast fires. More information:

Corazón Healdsburg Unity and Community Fund, a community-based resource and recovery effort for those affected by the fire in Sonoma County. This organization is focused on the immediate needs of those displaced by the fire, providing victims with gift cards for food, shelter, and other necessities. More information:

Community Foundation of Sonoma County - Resilience Fund. First established in 2017 to support recovery efforts from the North Bay Firestorm, this fund continues to be a source of long-term aid for Sonoma County and its residents. More information:

These charities are dedicated to helping those most impacted by the fires and helping with relief, recovery and rebuilding efforts. The PRWCA is in contact with their peers in Sonoma about other ways they can help if the wake of the fires. For additional information about these efforts, please contact Joel Peterson.

Materials about the program for participating wineries and businesses can be found here.

Joel Peterson, Executive Director, Paso Robles Wine Country Alliance
805-239-8463 x202

Christopher Taranto, Communications Director, Paso Robles Wine Country Alliance
805-239-8463 x207

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along California’s Central Coast, Paso Robles Wine Country is California’s third-largest wine region. It encompasses more than 40,000 vineyard acres and 250 wineries. For more information, visit

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