Summerhill Pyramid Winery's Corporate Vision Revealed
October 03, 2019
Kelowna, B.C.—The team at Summerhill Pyramid Winery announces its new brand vision.
To arrive at this new vision, the winery management team and the family members took a deep look at their purpose, and along the journey the winery achieved certified B Corp status earlier in 2019, the first Canadian winery to do so.
The team arrived at seven guiding principles to inform the way they make wine, their business practices, and the way they interact with the world. The winery is rolling out a new logo and later a new package, but the way forward is also about how they present themselves as a whole.
Ezra Cipes took over as CEO of Summerhill Pyramid Winery in 2012, and over the past seven years he has worked hard with his family to corral and determine the way forward for the pioneering BC winery. His father and Summerhill founder Stephen Cipes, revolutionized organic wine production in BC, as one of the first BC wineries, and is being recognized for his leadership at the BC Restaurant Hall of Fame in October.
Today, the team shares their newly written vison document, inviting their team, customers, and community to embrace it, and live out the practices and values that has always made Summerhill special and loved.
Ezra Cipes, CEO shares the following public statement:
“Summerhill has always been a purpose-based organization founded on and driven by spiritual precepts. The purpose has always been to live as one with nature, to bring forth beautiful products of nature, and to foster community, connection, meaning, and a worldview of oneness and wholeness.
This vision has been held by my dad, Summerhill’s founder and proprietor Stephen Cipes, since he moved my family to beautiful British Columbia in 1986. It has made Summerhill a singular winery and has been responsible for the incredible success we have enjoyed.
This vision has always been implicit, but never quite stated so boldly. Now we are introducing a newly written Vision of Gratitude and Abundance for People and Planet so that we can fully invest ourselves in what has always made Summerhill so unique and special.
The intent of this vision statement is not only to guide us as a company, but also to share our values publicly, so that we are transparent about our values, can be held accountable to them, and can invite everyone to see the world as we see it and to join us in this vision of gratitude and abundance for people and planet.
Along with the new vision is a new logo, which communicates reverence for the soil and for the sacred order of creation as symbolized by the pyramid.
There will be more changes coming soon that stem from this newly articulated vision. Stay tuned!”
---- Ezra Cipes, CEO, Summerhill Pyramid Winery