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2019 Napa RoséFest at Sterling Vineyards Generates $11,500 Donation For Susan G. Komen Foundation

by Press Release
August 19, 2019

Calistoga, Calif.—Guests at the third Napa RoséFest staged at Sterling Vineyards generated a donation of $11,500 for the Northern and Central California chapter of the Susan G. Komen Foundation, helping meet critical needs and funding research to prevent and cure breast cancer.

The donation was an increase of $700 over the prior year, and brings the total raised for Komen by the Napa RoséFest to $30,500.

RoséFest brought together more than 30 wineries, restaurants, food trucks and more than 1,000 Rosé lovers to celebrate the varied styles of Rosé. In the three years of the Napa RoséFest at Sterling, donations have been generated with designated proceeds from ticket sales, and some guests have made direct donations with the purchase of Susan G. Komen merchandise and their own direct donations to the Foundation.

“Our guests feel great about supporting the work of the Susan G. Komen Foundation, and we look forward to continuing our relationship in the future and building on our contribution,” said Jocelyn Hoar, Director of DTC Retail Sales & Hospitality.

At the Napa RoséFest, guests sample wines from Sterling, along with Napa and Sonoma wineries and wineries from Provence, enjoy small bites from top local restaurants and food trucks, take in sweeping views of Napa Valley from Sterling’s hillside vistas and enjoy musical entertainment and lawn games. The event has been a sell-out for all three years it has been staged.

The fourth annual Napa RoséFest @ Sterling Vineyards is set for National Rosé Day on June 13, 2020. Tickets will go sale early in 2020.

The Susan G. Komen Foundation, founded in 1982, has an ambitious new goal to reduce the number of breast cancer deaths in the United States in half by 2026. For more information, visit https://komennccalifornia.org/


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