Canned Wine Trend Continues
July 17, 2019
On August 8th, Wine Business Monthly will be hosting the 6th annual Wines & Vines Packaging Conference at the Lincoln Theatre in Yountville, Calif. Tickets are available on the event website. Don’t miss the chance to learn from some of the leading experts in wine packaging and brand development.
The full-day session will include a series of seminars and discussion surrounding the latest innovations and trending techniques in building and enhancing a successful wine business. Robert Williams, PhD, Susquehanna University Sigmund Weis School of Business, is scheduled to give a talk about consumers ongoing—and increasing—preference for wine in cans.
According to a recent press released provided by Williams, recent research by WICresearch.com revealed that while 79% of consumers prefer the smaller sizes of wine-in-a-can, with 43% preferring 250ml, 36% preferring 187ml and only 21% preferring 375ml.
The top four key drivers for these preferences are convenience, occasion, sustainability and portion control/variety sampling. However, according to the data, only 58% of producers of wine-in-a-can are offering their wine in the smaller, more preferable sizes.
Get more insight into this trend and learn how to use this data to better your wine marketing and sales at this year’s Packaging Conference.
About Wines & Vines Packaging Conference
The sixth annual Wines & Vines Packaging Conference is taking place August 8, 2019, at Lincoln Theater in Yountville, California. The conference sessions, exhibits and amenities are designed for winemakers, winery operations managers, purchasing managers, wine marketers and other industry professionals. This is the essential meeting day for every winery that wants to improve its packaging look and performance. Register today. [https://www.wvpack.com/ereg/newreg.php?eventid=361761]
About the Packaging Design Awards
The full day conference concludes with a ceremony to announce and honor the winners of this year’s Wines & Vines Packaging Design Awards. Winners will be announced in the categories of best classic format, bust luxury design, best alternative format, best series, best redesign and best in show winner. The top 50 entries from the contest will also be on site at the conference so attendees can review them as well as vote for the “people’s choice” winner that will be announced that day. Learn more at wvpack.com.