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How to Connect with a New Generation of Wine Consumers

How consumers engage with wine is evolving. Are you keeping up?
by Press Release
June 27, 2019

On August 8th, Wine Business Monthly will be hosting the 6th annual Wines & Vines Packaging Conference at the Lincoln Theatre in Yountville, Calif. Tickets are available on the event website. Don’t miss the chance to learn from some of the leading experts in wine packaging and brand development.

Stacy Briscoe, assistant editor of Wine Business Monthly, will be leading a discussion about the modern wine consumer and marketing to the newest generation of wine drinkers. From physical packaging, experiential packaging to social media brand packaging—it’s become increasingly important to stand out in the stores, tasting room and online to capture the attention of, and connect with, today’s consumers.

The session speaker lineup is filled with wine industry professionals in the ‘millennial’ cohort who will speak to their experiences and successes engaging, not just their own age demographic, but across all age groups, including Gen-X, Boomers and beyond.

Panelists include Maggie Tillman, owner/sales & marketing, Alta Colina Vineyard & Winery;
Janu Goelz, owner/winemaker, Alara Cellars; Chip Forsythe, owner/winemaker, Rebel Coast Winery; and Landon McPherson, founder, Harvest Card.

Join the conversation. Get tickets to the Wines & Vines Packaging Conference today

About Wines & Vines Packaging Conference
The sixth annual Wines & Vines Packaging Conference is taking place August 8, 2019, at Lincoln Theater in Yountville, California. The conference sessions, exhibits and amenities are designed for winemakers, winery operations managers, purchasing managers, wine marketers and other industry professionals. This is the essential meeting day for every winery that wants to improve its packaging look and performance. Register here.

About the Packaging Design Awards

The full day conference concludes with a ceremony to announce and honor the winners of this year’s Wines & Vines Packaging Design Awards. Winners will be announced in the categories of best classic format, bust luxury design, best alternative format, best series, best redesign and best in show winner. The top 50 entries from the contest will also be on site at the conference so attendees can review them as well as vote for the “people’s choice” winner that will be announced that day. Learn more at wvpack.com.


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