How to Create an Innovative Brand in the Bulk Market
June 20, 2019
On August 8th, Wine Business Monthly will be hosting the 6th annual Wines & Vines Packaging Conference at the Lincoln Theatre in Yountville, Calif. Tickets are available on the event website. Don’t miss the chance to learn from some of the leading experts in wine packaging and brand development.
The full-day session will include a series of seminars and discussion surrounding the latest innovations and trending techniques in building and enhancing a successful wine business. Andrew Adams, editor of Wines Vines Analytics, will be moderating the panel on brand development for private labels and bulk wine.
Private label brands are a growing segment of the U.S. wine industry and are expected to become more prevalent in light of the current over supply situation and retailers eager to maintain or increase margins on wine sales. The panel of experts will discuss how to manage and grow a private label program as well as how to best create an innovative brand that resonates with consumers but doesn’t have the compelling story of an estate vineyard.
Speakers for this session include Marc Gallo, VP of marketing, Trinchero Family Estates; Aaron Fein, VP sales and marketing, Plata Wine Partners; and Cynthia Sterling, creative director, Affinty Creative Group.
Join the conversation. Get tickets to the Wines & Vines Packaging Conference today.
About Wines & Vines Packaging Conference
The sixth annual Wines & Vines Packaging Conference is taking place August 8, 2019, at Lincoln Theater in Yountville, California. The conference sessions, exhibits and amenities are designed for winemakers, winery operations managers, purchasing managers, wine marketers and other industry professionals. This is the essential meeting day for every winery that wants to improve its packaging look and performance. Register today.
About the Packaging Design Awards
The full day conference concludes with a ceremony to announce and honor the winners of this year’s Wines & Vines Packaging Design Awards. Winners will be announced in the categories of best classic format, bust luxury design, best alternative format, best series, best redesign and best in show winner. The top 50 entries from the contest will also be on site at the conference so attendees can review them as well as vote for the “people’s choice” winner that will be announced that day. Learn more at wvpack.com.