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Keynote Speaker Chuck House to Open 6th Annual Packaging Conference

Meet the designer behind historic brand labels such as Alpha Omega, Bonny Doon Vineyard, Buena Vista, Chateau Montelena and many many more
by Press Release
June 19, 2019

On August 8th, Wine Business Monthly will be hosting the 6th annual Wines & Vines Packaging Conference at the Lincoln Theatre in Yountville, Calif. Tickets are available on the event website. This year’s keynote address will be given by renowned brand and label designer, Chuck House.

House is the co-founder, along with his brother-in-law Jeffrey Caldewey, of Icon Design Group, an internationally acclaimed design and marketing firm specializing in wine packaging and brand development. With clients spanning five continents, House’s work has become well-known world-wide and include iconic brands such as Frog's Leap, Bonny Doon Vineyard, Tenuta di Ornellaia, Vina Cobos and Stag's Leap Wine Cellars.

House has also developed noted hospitality brand identities for Meadowood Napa Valley and the Napa Valley reserve.

At last year’s conference, keynote speaker, Randall Grahm, owner and winemaker of Bonny Doon Vineyard, said this of House: “One thing that Chuck taught me is that a wine label is your opportunity to tell your customer what they can likely expect from what’s inside the bottle, set their expectations as far as style, quality, price, etc. You don’t want to create a situation of cognitive dissonance where the package promises something that the wine can’t deliver.”

Don’t miss the chance to learn first-hand from this packaging and branding design expert. Get your tickets here.

About Wines & Vines Packaging Conference
The sixth annual Wines & Vines Packaging Conference is taking place August 8, 2019, at Lincoln Theater in Yountville, California. The conference sessions, exhibits and amenities are designed for winemakers, winery operations managers, purchasing managers, wine marketers and other industry professionals. This is the essential meeting day for every winery that wants to improve its packaging look and performance. Register today

About the Packaging Design Awards
The full day conference concludes with a ceremony to announce and honor the winners of this year’s Wines & Vines Packaging Design Awards. Winners will be announced in the categories of best classic format, bust luxury design, best alternative format, best series, best redesign and best in show winner. The top 50 entries from the contest will also be on site at the conference so attendees can review them as well as vote for the “people’s choice” winner that will be announced that day. Learn more at

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