Lodi Vineyard and Wine Economics Symposium Session Preview: The Continuing Evolution of the Wine Market
June 04, 2019
On June 27, 2019, Wine Business Monthly will host the Lodi Vineyard & Wine Economics Symposium at the Wine & Roses Conference Center. This year’s event promises numerous top-notch speakers from all over California who will focus on the consistently growing Lodi wine region.
To register, please click HERE.
Jon Moramarco, managing partner, bw166 LCC, will lead The Continuing Evolution of the Wine Market session in which he will discuss how Lodi grapegrowers can get out of the “commodity rut” and begin a path for premiumization of their quality fruit. Larger wineries outside of the region often turn to Lodi for lower-priced grapes and wines. How can the region get unstuck from the under $10 market? How can growers and winemakers choose better partners? Additionally, total beverage alcohol sales, including imports and exports, will be reviewed. Don’t miss the opportunity to learn from Moramarco’s insight and expertise. Register for the Lodi Vineyard and Wine Economics Symposium today.
About Jon Moramarco
Jon Moramarco, the managing partner of BW 166 LLC, has been in the beverage alcohol industry his entire career. He has operated as a CEO of various companies for over 20 years with net sales spanning from $50 Million to over $1 Billion. Twelve plus years of his CEO tenure was with companies focused on super premium to luxury products. The other eight years involved companies with portfolios across many price points and categories. He has had operational responsibility for production facilities and brands from 5,000 case capacity to well over 10 million cases. His responsibilities have also included wineries and wine companies in many of the major wine producing and wine consuming countries of the world. Moramarco has a degree from the University of California at Davis with a mixed major in Enology, Viticulture and Agricultural Business.
About Lodi Vineyard and Wine Economics Symposium
Now in its fourth year, the Lodi Vineyard and Wine Economics Symposium gathers experts from all sectors of the wine industry to discuss economic, grapegrowing and winemaking trends as it pertains specifically to the Lodi wine region. The event, hosted by Wine Business Monthly, will be held on June 27, 2019, at the Wine & Roses Conference Center. For more information and to purchase tickets please visit the event website.