Lodi Vineyard and Wine Economics Symposium Session Preview: Economic Trends Driving the Greater Lodi Ag Region
May 31, 2019
On June 27, 2019, Wine Business Monthly will host the Lodi Vineyard & Wine Economics Symposium at the Wine & Roses Conference Center. This year’s event promises numerous top-notch speakers from all over California who will focus on the consistently growing Lodi wine region.
To register, please click HERE.
Brad Alderson, wine industry veteran and advisor, will kick off The Fourth Annual Lodi Vineyard and Wine Economics Symposium revealing the results from the 2019 Survey of Vineyard Economics Issues and Trends in Lodi.
What’s the grape variety breakdown of the current planted acreage? How many vineyards are being replanted or replaced? What percentage of Lodi grapegrowers are selling to their own region versus neighboring regions? All these topics and more will be covered during the session.
Alderson will discuss how to use the data gathered from the survey to help boost the Lodi grapegrowing and winemaking markets. Don’t miss the chance to learn from his expertise. Register for the Lodi Vineyard and Wine Economics Symposium today.
About Brad Alderson
Brad Alderson has spent the last 35 years promoting a vision for wines of style, personality and quality that would stand with great wines of the world. He accomplished this first as the founding winemaker of Robert Mondavi’s Woodbridge Winery and then as a vice president and general manager for Robert Mondavi. After leaving Woodbridge at the end of harvest in 2007 he is now working as an advisor on wines, winemaking and winery operations for wineries both in Lodi and in other wine regions. Alderson also authored the petition for establishing the Lodi appellation, and in 1986, Lodi was recognized as one of the first American Viticultural Areas (AVA) in California.
About Lodi Vineyard and Wine Economics Symposium
Now in its fourth year, the Lodi Vineyard and Wine Economics Symposium gathers experts from all sectors of the wine industry to discuss economic, grapegrowing and winemaking trends as it pertains specifically to the Lodi wine region. The event, hosted by Wine Business Monthly, will be held on June 27, 2019, at the Wine & Roses Conference Center. For more information and to purchase tickets please visit the event website.