Total U.S. Wine Market Tops $70 Billion
San Rafael, Calif.—Wines Vines Analytics, a division of Wine Communications Group and the wine industry's comprehensive source for the latest data on wine sales, direct-to-consumer shipments and other key metrics launched a new, authoritative and dynamic monthly report.
The Wine Analytics Report is a digital publication including data, analysis and news for executives, winemakers, winery owners and anyone wanting to closely follow the trends shaping the growing U.S. wine industry. The inaugural report features the most accurate and complete numbers on the total U.S. wine market that has grown to be worth $70.5 billion.
Other findings in the new report include:
• The total U.S. wine market came to 408 million cases (9 liter, 2.37 gallons equivalent) worth $70.5 billion in 2018. The total market has doubled in value since 2003.
• Of the 408 million total cases sold in 2018, a little more than 331 million were sold in the off-premise sector and 77 million were sold on-premise. By volume, imports accounted for 105 million cases (26%) and 33% of the market’s total value.
• The trend of premiumization (consumers buying higher-priced wines, typically more than $10) continued through 2018 and barring a general downtown in the U.S. economy, is expected to continue through 2019.
Data in the new report is from Wines Vines Analytics proprietary databases and partner research firms such as bw166, Gomberg Fredrikson & Associates, Nielsen, ShipCompliant by SOVOS and others.
The monthly report is the latest iteration of the ongoing evolution of Wines & Vines magazine that was founded in 1919. As part of the transformative change for the company, Wine Communications Group (WCG) is no longer publishing Wines & Vines magazine and merged its resources into partner publication Wine Business Monthly.
The Wines & Vines Directory/Buyer's Guide in print and online will continue to be published in their current formats. The sixth annual Wines & Vines Wine Packaging Conference and wine packaging design contest will take place Aug. 8.
"WCG will now operate multiple, distinct and diversified products all bound by our focused strategy of being the leading BtoB media company for the wine industry," said Eric Jorgensen, president of WCG.
Comprehensive news, practical information on grape growing and winemaking, a broad span of industry events, job postings and the best writers and editors in the industry round out the WCG's portfolio. Wine Business Monthly, which is also part of WCG, is now bolstered with additional editorial content, larger circulation and more advertising resources to make it the leading trade magazine for the wine industry. The Wine Business Insider newsletter has been merged into the new Wine Analytics Report.
"This is an exciting new product and a chance for us to really highlight what is the absolute best source of data on the wine industry," said Chet Klingensmith, who will now oversee the publication of the new report, data services and is a member of the WCG board.
The entire report and future editions are available for an annual subscription of $495. Visit wineanalyticsreport.com for more information.