Justin Vineyards & Winery Expands Brand Footprint With New Tasting Room In The Heart Of Downtown Paso Robles
September 25, 2018
PASO ROBLES, Calif., Sept. 25, 2018 /PRNewswire/ -- Today, JUSTIN Vineyards & Winery opens a second Tasting Room location situated prominently on the square along Downtown City Park in Paso Robles. As the region continues to gain global recognition as an award-winning AVA, this expansion allows more visitors the firsthand opportunity to experience the renowned JUSTIN brand.
As guests enter the JUSTIN Downtown Tasting Room, they are met with an elegant space featuring an expansive wine-tasting bar, lounge, and a full dining room, all ideal for exploring JUSTIN's portfolio of award-winning Bordeaux-style wines. Guests can enjoy JUSTIN's seasonal wine-tasting flight and select wines by the glass, which can be savored alongside a locally-sourced artisanal cheese platter or pâté board. Those looking for a more formal dining experience are encouraged to indulge in the rotating menu of à la carte items or a seasonal pairing flight, both inspired by the award-winning Restaurant at JUSTIN.
Every detail of the new space was artfully curated and customized—from the "infinity" underground bottle display at the front alcove down to the pattern of the floor tile, which is a reproduction of the famous "Gaudí tile" designed by Catalan architect Antoni Gaudí in the early 20th century. Kaoru Mansour, a Japanese-born artist now based in Los Angeles, created the series of six paintings displayed throughout the dining area and French artist Christophe Côme created the room's dramatic metal and glass divider. Throughout the space, 14 state-of-the-art high-definition screens take guests on a visual enological journey coined, "Liquid Containers." The rotating digital installations produced by Mill+, a collective of the Oscar-winning studio The Mill, feature a series of different JUSTIN wines being slow-poured at 1,000 frames per second.
"This is a special day for JUSTIN as we expand the footprint of our brand and our commitment to the Paso Robles community," said Clarence Chia, Vice President of Marketing and Direct-to-Consumer for JUSTIN Vineyards & Winery. "Nearly 40 years after first establishing our roots in Paso Robles, we are thrilled to welcome our neighbors and wine lovers alike to our second location in the heart of downtown for a taste of JUSTIN's world-class wines in one of California's most distinguished wine regions."
"The Chamber of Commerce is thrilled to welcome a new tasting room experience of JUSTIN's caliber to beautiful Downtown Paso Robles," said Gina Fitzpatrick, CEO of the Paso Robles Chamber of Commerce. "It's exciting to be bringing one of the region's pioneers into such a historical space in the Paso Robles city center, knowing it will only add to the character and prestige our region and community is best known for. Welcome, JUSTIN!"
The new JUSTIN Downtown Tasting Room is located at 811 12th Street (next to the historic Acorn Building) and is open to the public Sunday through Thursday from 11 a.m. to 6 p.m., Friday and Saturday from 11 a.m. to 8 p.m., as well as for private events by reservation only.
About JUSTIN Vineyards & Winery
Located in Paso Robles, JUSTIN® Vineyards & Winery was founded in 1981 and is known for crafting world- class wines using Bordeaux grape varieties. Widely recognized for their iconic ISOSCELES® Bordeaux-style blend, JUSTIN is also known for their Cabernet Sauvignon. The estate, located at 11680 Chimney Rock Road features a Tasting Room, luxury five-star accommodations at the JUST Inn®, and a Restaurant—making it one of the only wineries on the Central Coast to offer all three options. In addition to its stellar hospitality, JUSTIN consistently receives top honors around the world, establishing itself as a leader in Bordeaux-style winemaking. JUSTIN wines are available through discerning fine wine retailers and restaurants throughout the United States, or directly from the Winery via JUSTIN's Tasting Room, online store or to members of the exclusive JUSTIN Wine Society wine club. To discover more about what makes JUSTIN unique, visit www.justinwine.com.