Wine Market Council and GuildSomm Announce Strategic Partnership
August 13, 2018
Sonoma CA, July 18, 2018 – Wine Market Council has partnered with international sommelier and wine professional organization GuildSomm to enhance the scope of its market research, gathering insights and data from a large sample size of industry professionals in the coming FY. While wine consumers have traditionally been the focus of Wine Market Council studies, the partnership marks a step toward more in-depth quantitative research among the trade, beginning with an examination of the on-premise channel.
"Working with GuildSomm opens up the opportunity for Wine Market Council to look at the on-premise experience from two different perspectives by surveying both the GuildSomm membership and wine consumers,” said Wine Market Council’s Director of Research Jennifer Pagano. “We look forward to a series of research studies that will result in insights of interest to both our members and GuildSomm's."
With over 10,000 members, GuildSomm will provide a broad range of perspectives from the trade for the quantitative survey, which in tandem with a parallel consumer survey, will provide comprehensive insight to on-premise trends. “This is an exciting opportunity to see where views diverge and align among on-premise trade and consumers,” said GuildSomm President Geoff Kruth. “I hope this will be the first of many studies that will help us better understand US wine consumers.”
The findings from the on-premise survey are slated for release early in 2019, providing both Wine Market Council and GuildSomm members with actionable key insights.
Wine Market Council provides its proprietary research to association members only. Upcoming research projects include a robust retail wine study to be released this summer and studies on higher-end wine buyers, the winery and direct-to-consumer experience, changes among wine attitudes and behaviors of US wine drinkers of various generations.
About Wine Market Council
Wine Market Council was established in 1994 as a non-profit (501c6) trade association whose mission is to grow and strengthen the wine market in the U.S. on behalf of all segments of the industry by providing ongoing U.S. wine market research. More information can be found at WineMarketCouncil.com.
GuildSomm is a nonprofit international membership organization for sommeliers and wine professionals that promotes education, collaboration, and healthy debate while maintaining the key values of the sommelier profession: integrity, humility, and hospitality. Visit GuildSomm.com for more information.