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Washington State University Positioned As An Anchor Of Wine Industry Education

Year-Long Online Wine Business Management Certificate Starts January 2018
by Press Release
December 06, 2017

Richland, Wash.—December 6, 2017—The online Wine Business Management certificate program, offered through the WSU Carson College of Business on the Tri-Cities campus in Richland, Washington, continues to be a mainstay of wine industry knowledge, both regionally and nationally. Primed to begin the second full year of online programming, offering six modules of distinct, wine business education, the WSU Tri-Cities campus remains a leader in professional development in the world of wine.

“As a hub of wine education, the WSU Tri-Cities campus meets the needs of wine-interested students and attracts an audience that wants to begin, or further, their knowledge of wine,” relays Byron Marlowe, PhD., and Program Coordinator of the WSU Wine Business Management program. “The certificate is indepth and benefits participants who are interested in the fundamentals of wine business and including marketing, tourism management, finance, and small-business management,” Marlowe says.

One unique aspect of the Wine Business Management certificate offered by WSU: the Wine Business Resident Experiences.

Marlowe explains that “students enrolled in the full year of Wine Business Management studies participate in two, off-site, hands-on wine experiences in order to fully immerse themselves.” First, introducing the strategic management wine project in Richland, WA. Its proximity to the Red Mountain AVA allows student exposure to an agricultural region that distinctly makes Washington wine unique. The second residency at Ste. Michelle Wine Estates in Woodinville aims to immerse students in the wine business hub of Washington wine.

Because the Wine Business Management program is taught online, students can complete studies at their own pace within each module. Participants can also opt to just enroll in individual learning modules, adding to the flexibility of the program.

Tim Hanni, a Master of Wine (MW), will teach the first module of the Wine Business Management program, “Fundamentals of the Wine Business”, January 1–February 11, 2018. Other instructors include a wine-industry marketing professional who holds a wine-specific MBA; a professor of Hospitality Business Management at the Carson College of Business at WSU; a lawyer with a specialty in food and beverage and agriculture practices; and a CPA who is also the owner of a winery in Washington State.

More information about the Wine Business Management certificate program, offered by WSU Tri-Cities in Richland, can be found at business.wsu.edu/departments/hospitality/wbm-certificate-program/; by calling the Wine Beverage Business Management program at (509) 335-5766; or by emailing darcie.bagott@wsu.edu.


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