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Treasury Wine Estates Appoints BARU As Media Agency Of Record

by Press Release
June 01, 2017

Los Angeles, CA, June 1, 2017 --- Treasury Wine Estates Americas (TWE) has named BARU, a cross-cultural marketing and media agency specializing in audience-inclusive brand building, as its agency of record for communication planning, analytics and paid media.

BARU previously worked on individual projects for TWE but will now handle all media planning and buying across the holding company’s portfolio of wine brands including Beringer Founder’s Estate, Beringer Main & Vine, Sterling Vineyards, 19 Crimes, Penfolds, Matua and Lindeman’s Gentleman’s Collection.

“BARU has demonstrated solid analytic and media capabilities,” noted Seth Hynes, Vice President of Marketing for Treasury Wine Estates. “We look forward to working together to navigate the digital landscape, increase media engagement and position TWE brands for continued growth.”

BARU will support TWE’s disciplined and innovative brand-led marketing strategy to connect with consumers and grow TWE’s strong portfolio in the US. For the individual 7 brands, BARU will deliver customized solutions to reach each brand’s unique audiences that drive awareness, consideration and scale. BARU will also work to synergize the TWE portfolio to deliver efficiencies and performance measurement solutions.

“We are incredibly proud to be partnering with Treasury Wine Estates, one of the world’s largest and most recognized wine companies”, said Elizabeth Barrutia, Founder & CEO of BARU. “Our team is looking forward to developing innovative media strategies across this diverse portfolio to build compelling and meaningful connections with wine consumers.”

About BARÚ Marketing + Media:

BARU is an integrated marketing and media agency specializing in audience-inclusive brand building. The agency has well-established expertise in entertainment, travel & leisure, food & beverage, kids & family and financial services. BARU accounts include: Treasury Wine Estates, Del Real Foods, AAA, Viacom, Warner Bros., Walt Disney, ABC, Universal Studios Hollywood, PBS, and many more.

About Treasury Wine Estates

Treasury Wine Estates (TWE) is one of the world’s largest wine companies, listed on the Australian Securities Exchange (ASX). The company has a rich heritage and a portfolio of some of the most recognized and awarded wine brands in the world, including Penfolds, Pepperjack, Wynns, Beaulieu Vineyard, Beringer, Wolf Blass, 19 Crimes, Matua, Chateau St Jean, Sterling Vineyards, Gabbiano, Lindeman’s, Rawson’s Retreat and Blossom Hill. TWE is focused on portfolio premiumisation and brand-led marketing, with world-class production facilities in internationally recognized wine regions. The company sources grapes from a mix of owned, leased and third-party vineyards. Employing approximately 3,500 winemakers, viticulturalists, sales, marketing, distribution and support staff across the globe, TWE’s wine is sold in more than 100 countries around the world.

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