- Homepage for the Wine Industry

Silicon Valley Bank Direct-to-Consumer Survey Live Videocast is Today

by Press Release
May 17, 2017

Join Silicon Valley Bank and a panel of experts today, May 17, to learn about the latest growth trends in direct-to-consumer wine sales from our panel of experts. Results of the 2017 Direct-to-Consumer Wine Survey and its highlights will be discussed. More than 800 wineries participated in the survey.

The panel includes Liz Mercer, owner of Mercer Hospitality Consulting, Mary Jo Dale, Marketing Director, the Americas of Vinventions and Cyril Penn, Editor in Chief of Wine Business Monthly.

Date: May 17
Time: 9:30 a.m.-10:30 a.m. PDT

The discussion will include insights on:

• Conversion rates of visitors to buyers
• Impact of venue choice on tasting room success
• Regional tasting room comparisons
• Club metrics

Please register to participate in the live videocast.

Copyright© 1994-2021 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.