Silicon Valley Bank Direct-to-Consumer Survey Live Videocast is Today
May 17, 2017
Join Silicon Valley Bank and a panel of experts today, May 17, to learn about the latest growth trends in direct-to-consumer wine sales from our panel of experts. Results of the 2017 Direct-to-Consumer Wine Survey and its highlights will be discussed. More than 800 wineries participated in the survey.
The panel includes Liz Mercer, owner of Mercer Hospitality Consulting, Mary Jo Dale, Marketing Director, the Americas of Vinventions and Cyril Penn, Editor in Chief of Wine Business Monthly.
Date: May 17
Time: 9:30 a.m.-10:30 a.m. PDT
The discussion will include insights on:
• Conversion rates of visitors to buyers
• Impact of venue choice on tasting room success
• Regional tasting room comparisons
• Club metrics