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7 Deadly Zins Tops IMPACT'S 2016 "Hot Brands" List...Again

In 2015 and 2016 brand meets IMPACT'S stringent criteria
by Press Release
April 20, 2017

LODI, Calif., April 19, 2017 /PRNewswire/ -- Michael David Winery's flagship brand, The 7 Deadly Zins, found itself in the latest edition of Shanken's IMPACT newsletter. This marks the second year in a row it has been recognized on their "Hot Brand" list. A wine that was one of the first tongue and cheek labels to hit the market, volume has soared from their initial 2000 vintage of 700 cases to now well over 300,000 cases. Striving to not only be industry leaders in grape growing, but also leaders in creative marketing, in 2014 the brand was refreshed with a complete overhaul of packaging. The 2012 vintage was released adorning this new, contemporary spin on the labels familiar look. This helped reignite growth in 2015 and 2016 which brought a new found excitement to distributor partners and consumers for this iconic brand.

Building on its momentum from 2015, 7 Deadly Zins soared to new heights in 2016. As sales grew so did the scores as it achieved 90+ ratings from both Robert Parker and Wine Enthusiast Magazine over the past three vintages. The brand has successfully positioned itself as an Old Vine Zinfandel that over delivers for the price, which is a testimony Michael David strives to accomplish with not only 7 Deadly Zins, but the rest of the wines in their portfolio. It's reasons like that, the brand shows such strong sales in big-box retail accounts like Costco, Safeway, and Walmart.

"It's challenging to grow a 300,000 case brand that's been around for close to 15 years. The consistent quality of the wine along with a new and fresh package helped Michael David reach this goal and great achievement. Now, with the addition of 7 Deadly Red we hope it keeps driving the brand forward," says Melissa Phillips Stroud, Vice President of Sales and Marketing at Michael David Winery.

Michael David Winery, producers of brands such as The 7 Deadly Zins, Freakshow, Petite Petit and Earthquake, is owned by brothers Michael and David Phillips, who have built their Lodi winery into one of the fastest growing wineries in the United States. The Phillips brothers released their first commercial wine in 1984 under the Phillips Vineyards label after years of growing grapes for other wineries. Now celebrating more than 30 years as a bonded winery, Michael and David have over 800 acres of vineyards in Lodi. They pride themselves on their meticulous farming practices and sustainable wine grape growing, which result in superior quality in the bottle. Their hard work has paid off and the wines regularly take top awards and recognition nationwide. Michael David Winery is located one mile east of Interstate 5 on Highway 12 in Lodi, California. For additional information, call 209-368-7384 or visit the web site at www.michaeldavidwinery.com.


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