V2 Wine Group and Donati Family Vineyard Announce a Sales and Marketing Agreement
February 07, 2017
SONOMA, Calif, February 2017 -- V2 Wine Group of Sonoma, California and Donati Family Vineyard of Templeton, CA are pleased to announce a sales and marketing partnership between the two companies effective March 1, 2017. Under the terms of the agreement V2 Wine Group (V2) will provide sales and marketing services and manage the distribution network of the Donati Family Vineyard (DFV) portfolio throughout the United States. Founder Ron Donati started the winery with his three sons and produces Bordeaux varieties from the Central Coast, mainly sourced from the reclaimed Paicines AVA.
“We are proud to partner with Ron and his sons to bring their Donati family wines to consumers across the U.S. and Canada. We have diligently searched the Central Coast for a family winery that shares our commitment to super-premium wines as well as growth, and we found that with the Donati family,” commented Dan Leese, Co-Founder and President of V2.
“We are excited to partner with V2 and look forward to a successful and lasting relationship” stated Mark Donati, Owner and President of Donati Family Vineyard. “With their sales and marketing experts we believe V2 is poised to grow Donati Family Vineyard into a nationally recognized brand within the wine industry.”
“The V2 sales and marketing model represents a long needed tool for Donati to more efficiently navigate the 3 tier system. Raising the level of sales sophistication is critical for us as our industry consolidates and becomes more data driven. I believe this partnership is key to growing our business.” added Michael Keator, DFV General Manager.
With this new partnership, V2 now represents nine wine families in the North American marketplace. The company’s portfolio, which includes wines that V2 Wine Group produces as well as family owned wineries with which it has sales and marketing agreements, has grown steadily since Dan and Katy Leese and Pete Kight founded it in 2010. V2 Wine Group services all classes of trade and specializes primarily in wines priced from $15 - $100 plus per bottle.
“It is exciting for V2 to add a Central Coast winery to our portfolio,” added Katy Leese, General Manager of V2. “The Donati family is totally committed to producing world class wines that are a true expression of place and are meant to be enjoyed with family and friends. Their complete commitment to quality fits well with the V2 philosophy.”
ABOUT DONATI FAMILY VINEYARD
The core of Donati Family Vineyard’s award-winning wine portfolio has always been focused on Bordeaux varieties. These include Cabernet Sauvignon and Merlot, as well as high-quality Meritage-style blends such as Ezio and The Immigrant, named after Ron’s father and grandfather, respectively. The versatility of the Paicines AVA allows the winery to also produce select amounts of Chardonnay, Pinot Blanc, Syrah, and Grenache. The Donati Family Vineyard winery is located in Templeton, California, in the heart of Paso Robles Wine Country. For more information visit www.donatiwines.com
ABOUT V2 WINE GROUP
V2 is a wine producer and provides sales and marketing services to a limited group of family owned wineries. With a wine portfolio that includes Bouchaine Vineyards, Coeur Clémentine, Dry Creek Vineyard, La Follette Wines, Lucinda & Millie Vineyards, Merryvale Family of Wines, Morandé, Quivira Vineyards, Starmont Winery, Steelhead Vineyards, Toad Hollow Vineyards, Torbreck Vintners, Vindicated Wines and Wine By Joe. V2 is dedicated to building strong, family owned wine brands in the North American marketplace. Founded in 2010, the company is a partnership between wine industry veterans Dan and Katy Leese and entrepreneur Pete Kight. For more information visit www.v2winegroup.com