As Boxed Wine Gains Credibility, Bota Box Growth Surges
January 31, 2017
NAPA, Calif., Jan. 31, 2017 /PRNewswire/ -- Following the October 25, 2016 Delicato Family Vineyards announcement that Bota Box reached 4 million cases in annual sales, the brand surged another million cases before the end of the year bringing total annual case sales to 5 million. The shipment fulfilled an order placed by Southern Glazer's Wine & Spirits in Florida.
Bota Box 3L is the #15 overall wine brand in the US, and is the largest contributor to table wine growth. The Bota Box brand is up +28%, growing 7x as fast as the total table wine category.*
Boxed wine has been gaining continued consumer acceptance with the proven quality, value, and the added benefits of sustainability and convenience. Made at Delicato's certified sustainable winery in California, each 3L box contains the equivalent of four bottles of wine and lasts four weeks.
"The trade and consumers are increasingly appreciating the quality and value of Bota Box, and boxed wine in general," noted President and CEO Chris Indelicato. "Wine occasions now expand far beyond the dinner table, and Bota Box offers wine drinkers an environmentally-friendly way to bring their favorite varietals anywhere they go, or enjoy the convenience at home. The Bota Box consumer is adventurous, environmentally-minded and economically savvy – but also social and sophisticated when it comes to wine."
Gene Sullivan, EVP, General Manager, SGWS of Florida added, "SGWS of Florida is thrilled to be the state that received the 5 millionth case of the dynamic Bota Box brand. Bota Box is perfectly positioned to take advantage of current consumer trends looking for both quality and value in their selection. Congratulations and on to 6 million cases!"
The Bota Box portfolio includes Cabernet Sauvignon, Malbec, Merlot, Old Vine Zinfandel, Pinot Noir, Shiraz, Chardonnay, Moscato, Pinot Grigio, Riesling, Sauvignon Blanc and two Red Blends: Redvolution and Nighthawk Black. Bota Box wine is available in 3-liter and 1.5-liter BPA free Mylar bags in 100% recyclable boxes and in 500ml Tetra Pak.
Launched in 2003, Bota Box was created in the spirit of the traditional Spanish wine skin known as a "Bota" used to carry wine for centuries. The Bota bag gained global popularity in the 1960s and 1970s with hikers, skiers and other outdoor enthusiasts and eco-conscious consumers who wanted to bring wine on adventures without the weight, waste and inconvenience of glass bottles.
*xAOC Liquor Plus, 12/03/16
About Delicato Family Vineyards
Delicato Family Vineyards is a pioneering family-owned California winery founded in 1924. Four generations of the Indelicato family have guided grapes from vineyard to bottle and into homes and dining establishments around the world. Delicato Family Vineyards produces and represents wines of the highest quality made in accordance with sustainable winegrowing practices. For more information, visit www.delicato.com.