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Willamette Valley Auction Announces 2017 Date

Second Annual Trade Auction Showcases More than 60 Rare Lots of 2015 Pinot Noir
by Press Release
July 18, 2016

Portland, Ore. (July 18, 2016) – A remarkable event spotlighting Willamette Valley wine, Willamette: The Pinot Noir Barrel Auction will welcome bidders and guests to its second annual occasion on March 31st and April 1, 2017. The weekend gathering will feature rare lots of Oregon Pinot noir crafted by some of the most celebrated winemakers in the Willamette Valley. The wines will be auctioned off to trade members on behalf of the region’s leading trade organization, the Willamette Valley Wineries Association (WVWA).

“We knew it was time for the Willamette Valley to have an event of this caliber and the wine world agreed,” said David Adelsheim, co-chair of the auction’s steering committee. “Now we look forward to building on the tremendous success of last year’s inaugural auction and continuing to tell the story of world-class Willamette Valley Pinot.”

The 2017 auction wines will all be from the stunning 2015 vintage?one critics are already dubbing an Oregon classic. The wines are exclusive and will be available to trade buyers in five, ten or twenty case lots. Over 60 wineries will craft unique wines for the event, from established names like Sokol Blosser and Erath to up-andcomers like Elton Winery and Nicolas-Jay.

Three kick-off events showcasing Willamette Valley sub-AVAs (American Viticultural Areas) and the region’s favorite local food purveyors will take place on Friday, March 31st, followed by private tastings and dinners hosted by participating wineries. On Saturday, April 1st, The Allison Inn & Spa will host the main event, the live auction, following a tasting of the exclusive wines and lunch.

Wines of note include the inaugural estate vintage of Pinot noir from Iron Filbert Vineyard by Domaine  Roy et Fils and an Eola-Amity Hills Pinot noir made by Isabelle Meunier under the new Elton Winery label. The wines cannot be found anywhere else and represent some of the most esteemed Pinot noir AVAs in the world. Consumers will ultimately be able to access these unique wines at the winning bidders’ various restaurants and bottle shops across the nation.

Last year, the live auction raised $476,000 in proceeds from the wines alone and $630,000 in total. With various winemakers and vineyards on display, no two wines will be exactly alike. But given the area’s ideal growing conditions for its most famous grape and the 50-year history of the craft in Oregon, the wines are guaranteed to be outstanding. Proceeds from the auction benefit the WVWA’s ongoing marketing and branding efforts.

For more information, a complete list of participating wineries, and tickets (available in October), please visit www.willamettewines.auction.

About the Willamette Valley Wineries Association

The WVWA is a non-profit industry association dedicated to achieving recognition for Oregon’s acclaimed Willamette Valley as a premier Pinot noir-producing region. Currently, the WVWA has more than 210 members representing wineries and tasting rooms throughout the Willamette Valley region from Portland to Eugene. Memorial Weekend in the Wine Country and Wine Country Thanksgiving are the two oldest WVWA-sponsored touring events in Oregon. The WVWA also publishes an annual guide to wineries with a touring map. For more information or to request a touring map, please visit www.willamettewines.com, call 503-646- 2985, or follow on Twitter @wvwines and on Facebook.


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