- Homepage for the Wine Industry

New Brand from The Prisoner Wine Company

Posted on September 30, 2021


Napa Valley, CA, – The Prisoner Wine Company, known for its defiantly different, super-luxury blends with visually provocative labels, today launches Saldo, a new luxury wine brand to build upon its popular Zinfandel bottling. The newest wine, a Red Blend, will be available nationwide in October 2021.

Developed by The Prisoner Wine Company’s Director of Winemaking Chrissy Wittmann and Saldo’s newly-appointed lead winemaker, Todd Ricard, this portfolio now includes a Zinfandel and Red Blend – with plans to release a Chenin Blanc in early 2022 – all sourced from California’s North and Central Coast wine growing regions. Wittmann and Ricard employ The Prisoner Wine Company’s signature method of meticulously blending and continuously refining nontraditional varietals to develop Saldo’s unique style for effortless enjoyment.

“Our Saldo Zinfandel has already garnered popularity among fans of The Prisoner Wine Company, so we’re looking forward to dedicating an entire portfolio to Saldo and to sharing its refined, intriguing personality with new and returning audiences alike,” shares Wittmann.

Ricard joins The Prisoner Wine Company following a tenure as Senior Winemaker at Wild Horse Winery, the Central Coast icon known for its array of varietals. His experience elaborating a diversity of wines prepares him well for The Prisoner Wine Company’s complex, multi-varietal blends.

Meaning “I join” in Italian, Saldo is a labor of love and precision, showcasing the winemaking team’s craftsmanship in creating unique wines from only the highest quality grapes. Just like the wine inside, the bottle design is bold, elegant and refined. The minimalistic and eye-catching label derives inspiration from the Dymo label tape often used by winemakers to track bottles aging in the cellars.

“As the #1 Super-Luxury Zinfandel on the market, and the second most popular wine in The Prisoner Wine Company’s portfolio, Saldo has contributed to double-digit growth year over year since 2017,” says Bukky Ekundayo, General Manager of The Prisoner Wine Company. “Launching Saldo as its own brand, will build on this growth and further solidify The Prisoner Wine Company’s leadership in red blends.”

The portfolio includes:

Saldo Zinfandel (SRP $32): A blend of Zinfandel, Petite Sirah and Syrah, this dark ruby wine emits bold aromas of

black licorice, black pepper, cherry and baking spice. The entry is rich, full, and scintillating. The palate is

mouthwatering and smooth with a hint of chocolate. The finish is voluptuous with soft, velvety tannins.

Saldo Red Blend 2019 (SRP $32): A blend of Petite Sirah, Syrah, Cabernet Sauvignon and Zinfandel, this wine is

approachable and serious, bold and memorable. On the palate, it offers notes of dried black cherries and baking spices, with plenty of density and body.

For more information about Saldo, visit 

About Saldo: The winemaking team behind The Prisoner Wine Company presents Saldo – a luxury portfolio of wines with undeniable style and flavor – by joining together the best grapes to create a masterful result. The already- popular Saldo Zinfandel, now along with a Red Blend and, soon, a Chenin Blanc, serve as a testament to the high quality of fruit that Winemaker Todd Ricard and his team source from vineyards across California’s Central and North

Copyright© 1994-2021 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.