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Randall Grahm and E & J Gallo's Luxury Group Team Up To Release The Language of Yes, New Wines from California's Central Coast

Posted on July 21, 2021
Randall Grahm


San Luis Obispo, Calif. (July 21, 2021) – E. & J. Gallo Winery’s Luxury Wine Group, in collaboration with legendary winemaker and visionary Randall Grahm, announced today the release of a collection of wines called The Language of Yes.

The wines are inspired by the rich history of winegrowing in the South of France, but The Language of Yes has a clearly Californian point of view, made exclusively from grapes grown in California’s diverse Central Coast AVA.

“We’re thrilled to work with Randall,” says Joseph C. Gallo, Vice President and General Manager of Gallo’s Luxury Wine Group. “He is an authority on Rhone varieties in the Central Coast and has a unique approach. We’re learning a lot from him. Randall has placed his trust in us to bring his vision forward – we take that responsibility seriously and are excited to share in his vision.”

The Language of Yes blends Randall’s winegrowing and creative acumen with Gallo’s distinguished Central Coast vineyards and grape growers, as well as their organizational depth.

“I’m enjoying myself. I’m focusing on what I’m most passionate about – the grapes, farming, winemaking and the creative journey. Gallo has an excellent team and outstanding coastal vineyards and grape growers. We share a love of the land. I’m honestly intrigued by the potential of what we can do together,” says Grahm.

Grahm and Gallo will release three wines this year. The first, available in early August, is a pink wine made from Tibouren and Cinsaut. In October, Grenache and a Syrah from the Rancho Real (aka Murmur) vineyard will be released. The initial offering is limited and will be available online through The Language of Yes mailing list at The pink wine will sell for $30 and the Grenache and Syrah will each sell for $40.

“These are wines for people who want to go deeper,” says Grahm.

Creative Agency: Public Address 

Label Design: Chuck House

Credits: TJ Tambellini

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