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Exigeante - Bringing French Bubbles to Bold, Sassy, and Unapologetic Women

Posted on May 02, 2021

Los Angeles, April 30, 2021 - A new brand of sparkling wine is born with an unmistakable air of sophistication and irreverence. Research shows that women buy 80% of wine sold in the US*, so it’s about time that a brand of sparkling wine addressed their needs. A wine that speaks directly to women’s dreams and aspirations and that fits seamlessly within their lifestyle.

Selling more than just bubbles, Exigeante is driving a community of women who not only love bubbly, but who are leaders, entrepreneurs, and creators. The brand’s slogan ‘Be Unapologetically You’ celebrates the idea of women carving their own path and having fun along the way, while being completely and authentically themselves.

The term ‘Exigeante’ literally means ‘demanding’ in English, a term that most empowered women will have heard once in their life. Exigeante is therefore a wink to every woman who has ever been called bossy or demanding.

By and for an Exigeante woman

Exigeante is the latest brainchild of French-born Claire Vidal, a creative and passionate entrepreneur, world traveler, bubbly lover and of course, an Exigeante woman.

Claire’s first business venture saw the launch of a brand of luxury insoles, allowing women to wear high heels with comfort and confidence. Her passion for entrepreneurship and living her best life led her to move to Los Angeles and get involved in several other startup projects.

The International Bubble Expert

Behind the delicate, zesty bubbles of Exigeante is the very skillfull and talented Jérôme Barret. Born in Paris and adopted by the Champagne region, Jérôme is a renowned International Winemaking Consultant, with a knack for creating delicious bubbles all over the world. Involved in many houses of Champagne in France and internationally, his latest endeavor brings his unique skills and talents to the US in order to create the best sparkling wines possible. 

Claire and Jérôme met at Vinexpo in Bordeaux in 2011. They started a friendship that resulted in Exigeante coming to life in 2021, as a celebration of empowered women everywhere. 

Delicate bubbles, fun & frizzante

Exigeante is a refreshing sparkling wine that is bursting with beautiful aromas and flavors of mango, passionfruit, and citrus. It is an affordable wine that is easy to drink, suitable for every occasion and reminiscent of a breath of fresh summer air.

Exigeante Sparkling Wine is produced in the southwest of France and is created via a process that is based on the Charmat method. For added uniqueness, Jérôme Barret has added a personal twist to the bubbles. He says: “Selecting reserve wines is traditionally used in the Champagne method. I decided to use some in Exigeante to include some delicate complexity of additional aromas, in order to carefully create the perfect balance between minerality, freshness and dryness.”

Opening a bottle of bubbly always kickstarts good times and celebrations. As the life and soul of the party, every Exigeante bottle has a secret message hidden within the foil -just like a fortune cookie. Women who enjoy their girl time will discover an inspiring sentence every time they open a bottle of Exigeante. Who knows? The secret message could very well reflect their bright future.

Right now, Exigeante will be sold exclusively online through Exigeante.com (through their DTC partner Speakeasy) and is available in more than 30 states. The website features a story titled ‘Exigeante in Paris’. It depicts an Exigeante woman looking for adventure with her girlfriends on the street of Paris. She enjoys a glass of Exigeante here and there, from Palais Royal to Tour Eiffel. ‘Exigeante in Paris’ is an homage to the sassy Parisian ingénue who lives her best life, following her dreams and desires. The story was shot in Paris in between lockdowns, due to the pandemic. 

Three Exigeante wines

Exigeante is launching its DTC sales with three wines: Brut, Extra-Brut and a limited edition Rosé Frizzante:

Brut 

  • A zesty balance of freshness, acidity and sweetness, bursting with the scents and flavors of passionfruit, mango and other citrus heroes. 
  • Grapes: Sauvignon, Colombard, Gros Manseng, Chardonnay 
  • $19.99 (750ML) 

Extra Brut/Low Sugar

  • 3g per liter of residual sugar 
  • At just 85 calories per glass, this low sugar wine has a delicious fruity taste, delicate aromas and fresh flavors of citrus and tropical fruits. 
  • Grapes: Sauvignon, Colombard, Gros Manseng, Chardonnay 
  • $19.99 (750ML)/ $14.99 (375ml) 

Rose Frizzante 

  • A limited-edition bubbly to ring in summer 2021, the light sparkling rosé is all about fun summer picnics. Sweet and light with aromas of small berries, black currant, cherries, grenadine, and violet flowers.
  • Grapes: Merlot, Sauvignon, Colombard, Gros Manseng, Chardonnay 
  • $19.99 (750ML)

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